What influencer metrics to look for to find the best creators for your brand

Number of followers is not the only metric to judge if you should partner with an influencer. Check out what else is there and more impactful.

A Case Against Influencer Seeding & What's the Other Cost-effective Alternative

Influencer seeding is a popular method but most won’t see ROI from it. Read this to find better alternatives.

UGC Marketing: Top 5 Examples

New Rules of Product Seeding Strategy to Get UGC & Sales

Stop hoping that influencers will post about you when you send them a free product. Get guarantee of maximum results.

Why Hiring Influencers From Insense or Billo is a Bad Idea

The Hidden pitfalls of marketplace-based influencer hiring & what is the alternative

PR vs. Influencer Marketing: Guide to Making The Right Choice for Your DTC Brand

Find out which strategy can truly help you become a favorite brand, get the right customers that buy over and over again, and grow your revenue.

How to Draft Influencer Contracts for Successful Campaigns [Template Inside]

Learn the key components and best practices for a contract that sets clear expectations and delivers results.

What is the real ROI of influencer marketing?

Clear the confusion on measuring the ROI of influencer marketing without getting trapped in the direct attribution maze.

Profit-First Influencer Marketing: A RUTHLESS guide

Find out how you can get massive success from influencer marketing without paying upfront

How 1st Phorm Leveraged Influencer Marketing to Rally 4000 Brand Ambassadors

Find out how this DTC brand had massive success with their commissions-only influencer marketing program.

How to Win Over Influencers with an Irresistible Creator Offer

Understand the 3 key ingredients of building a proposal that gets the right influencers to promote your products without an upfront fee.

The Ultimate Guide to get Influencers to Create Authentic UGC for your Brand

Follow this playbook and get 20-25 real UGC pieces. That's $3000-$4000 you're saving – no need to hire those pricey actors from marketplaces.

The influencer marketing playbook that took Graza to $100K+ in revenue in the first week of launch

A masterclass on pre-launching with influencer seeding.

6 Best Ways to Find Influencers (Ranked From Free to Paid)

Discover ways to find influencers that can make all the difference to type of influencers you onboard or time, effort and money you spend doing that.

Diversify Your Influencer Marketing Portfolio & Get the Outcomes You Want

Find out what is influencer portfolio diversification and why it's the best bet if you want to see returns on your investments in influencer marketing.

How to Calculate Affiliate Commissions For Influencers so You’re Always Unit Profitable [Template Inside]

A step-by-step guide to set affiliate commissions that attract your best influencers but also ensure your finances stay in the green.

How to Build Long-Lasting Relationships With Creators to Fuel Consistent Sales Growth

Strategies that will help you to understand influencers better, align your brand with their interests, & give them compelling reasons to keep promoting your brand.

Should You Choose Influencer Marketing Over Facebook Ads?

Should You Choose Influencer Marketing Over Facebook Ads?

Obvi-ously Successful Influencer Marketing Strategy by Obvi Collagen

Meta: Find out how Obvi went from 0 to $30 million in revenue in 3 years with their influencer marketing strategy

4 Common Mistakes That Can Ruin Your Influencer Marketing Strategy & How To Avoid Them

If it works for everyone but you, Maybe you're making one of these critical mistakes.

4 Ways to Repurpose Influencer Content (With Real-life Examples)

Find how you can repurpose influencer content beyond just re-sharing their post on your brand's Instagram account.

4 Reasons You're Not Getting Sales From Influencer Posts & How To Fix Those

Don't give up on influencers marketing before reading this blog with tried-and-tested strategies to get sales from your influencers' posts.

Loop Earplugs Ambassador Marketing Breakdown

Find out how Loop Earplugs went from being dependent on retailers and ecommerce stores to being a successful DTC brand by partnering with creators

What is a Brand Ambassador and Why Do You Need Them?

Find out more about brand ambassadors' and their importance in helping a brand grow.

The Quick Guide to Finding Top Influencers Using Hashtags (It's Free, Fast and Fabulous)

Learn how to find 50 influencers in just 15-20 minutes without spending a dime.

How To Share Creative Guidelines To Get The Best Influencer UGC For Your Brand

Find the balance between giving creative freedom to ambassadors and maintaining brand consistency in influencer marketing campaigns

Making Pennies Stretch Like Dollars: The Guide to Budget-Savvy Influencer Marketing

Want to avoid the pitfalls of expensive influencer marketing? Learn how successful brands do more with less, using budget-friendly strategies to boost ROI

How to find the best influencers for your brand with an Ideal Creator Profile

Checkout this framework to find the right influencer (not the one with most followers!) for your brand and eliminate all guesswork and confusion.

How Magic Spoon Convinced People to Spend $40 on Cereal Box With an Influencer Marketing Strategy

Find out how this DTC brand with premium pricing scaled super fast with influencer marketing.

The Ultimate Ambassador Challenge Guide: Get Your Affiliates Pumped and Ready to Sell

Find out how to keep your ambassadors motivated to bring in more sales for your brand

Influencer Outreach 101: Strategy, Tactics, Examples, and Templates

Your favorite influencers not responding to you? Here's a strategy that can get you replies, even if your brand is new.

Influencer Whitelisting: The Marketing Miracle or the Road to Ruin?

Stop paying to boost someone else's profile. There's a better strategy. Read to find out more.

Agent Who? A Guide to Cutting Out the Middleman and Working with Influencers Directly

Agents can be a hassle as they charge a premium to ensure their cut. How can you avoid them and approach the influencers directly?

How to (Reasonably) Negotiate With Influencers in 2023

Don't give up if the influencer says no. Negotiate for a win-win outcome!

Cracking Open the Can: Olipop's Influencer Marketing Strategy Unveiled

How Liquid Death Used Ambassador Programs to Make Canned Water Cool Among GenZs

Find out how Liquid Death made sipping water out of aluminum cans "cool" by tapping into the cultural zeitgeist and recruiting fun ambassadors.

How NordVPN Used Influencer Marketing to Get 4.4B Views on its Videos

Check out this detailed breakdown of Nord VPN's influencer marketing and what you can take away for your brand.

Is Linkedin Influencer Marketing Effective? Everything You Need to Know about Linkedin Influencer Marketing in 2023

LinkedIn can be a great source of leads if you use it with influencer marketing. Checkout this post to learn how.

How influencer marketing solves most problems performance marketers face today

Influencer marketing is an anti-dote to your conventional marketing problems. Find out how and use it to your advantage.

B2C SaaS Influencer Marketing playbook for getting more users

An actionable, step-by-step guide on leveraging influencers for growing your SaaS product

Influencer pricing keeps going up. Here’s how to deal with it

Here are some ways you can keep your influencer marketing costs under control.

How Glossier used an ambassador program to become part of skincare and makeup kit of 5M People

Get ideas for your own ambassador program and build a devoted customer base.

How to use SparkToro to find influencers for your brand

Finding influencers get a whole lot easier with tools like SparkToro. Read this blog to find out how.

Influencer Marketing Campaign: 5 Best Ways of Twitter Influencer Marketing

Do you want to generate Twitter influencers to elevate your digital marketing? Find out how to here.

6 Strategies for convincing creators to agree to an affiliate-only collaboration

It's not easy to convince creators to work for affiliate-only deals, but you can get creative with your offer and get them to say yes. Let's find out how.

Get 10x More Traffic and Sales From a Platform Better Than Instagram: Pinterest

Pinterest is unlike other social media platforms, and it can be a great tool for your influencer marketing campaigns.

Top 5 Ways to Track & Measure Your Influencer Marketing Campaign (Updated 2023)

Struggling to keep track of your multiple influencer marketing campaigns? Here’s the ultimate step-by-step guide to keep an eye on the progress!

Influencer Marketing on autopilot: How to run ads and find ambassadors

Read to find out the easiest way to run influencer marketing on autopilot

Everything You Need to Know About Local Influencer Marketing for eCommerce Businesses (Updated 2023)

Want to know how local influencer marketing can give a boost to your sales? Dive in as we tell you everything you need to know about it!

What is NFT Influencer Marketing & How To Do It Ethically (Updated 2023)

In this article, we’ll learn all about employing NFT influencer marketing to drive organic traffic—from how to find the right NFT influencer to how to do it ethically and everything in between!

The Ultimate Guide To Influencer Marketing Competitor Research

Analyze your competitors to see which influencer marketing strategies are working and use them for your own brand

Influencer Marketing on autopilot: How to find ambassadors with ads

Checkout this step-by-step process to attract ambassadors to your brand with ads, so you free up your time for strategic decisions

How Bang Energy is Challenging Red Bull & Monster with Influencer Marketing

5 influencer marketing strategies by Bang Energy that you can take inspiration from for your brand

SARAL Forensics: How Revolve's Ambassador Program Brings in 70% of its Revenue

Find out how Revolve mad influencer marketing it's core marketing pillar and avoided expensive social media ads

9 Ways to Collaborate with Creators by Creating a 'Yes-Worthy' Offer for Them

Find the right ways to collaborate with influencers that are mutually beneficial, cost-effective, and forward-looking.

How Gymshark Grew From a Garage Business to £400 Million in Revenue With Influencer Marketing

Find out the details about Gymshark's successful ambassador program and insights for your brand

5 Ideas to Make the Most Out of Your Influencer Marketing Spend

Things to do after a creator posts about you

GRIN Vs. Upfluence for Your Influencer Marketing Program

The two tools are similar but different, here's how to pick the right one for your business

SARAL Forensics: Daniel Wellington Influencer Marketing

A brand that fully understood the potential of influencer marketing and used it to sell 1 Million watches in just 3 years.

A TikTok Influencer Marketing Masterclass

Here's how to win at Tiktok with influencer marketing

GRIN vs. CreatorIQ for your Influencer Marketing Program

Choosing one out of two very expensive tools is hard. Let us help you find which is perfect for your brand.

SARAL Forensics: Sephora Brand Ambassador Programs (Full Breakdown)

In 2019, Sephora Ambassador Program amassed over 70,000 Instagram Stories and more than 10,000 in-feed posts. How does Sephora create such viral loops? Find out in this post.

How Pura Vida became a darling among millennials via micro-influencers

Pura Vida turned their customers into a voice for the brand. How did they do it, and what can you learn from them?

Top 10 GRIN Alternatives for Your Ecommerce Store

GRIN is one of the most expensive influencer marketing tools available, here are a few options you might want to consider based on your needs.

Top 10 Dovetale (Shopify Collabs) Alternatives for Your Ecommerce Store

Shopify collabs is cool, but it might limit your potential. Test these other tools to see what else is out there.

Dovetale vs. GRIN - Influencer Marketing Tools Comparison

Which platform should you pick for your influencer program and what are the alternatives?

Top 10 AspireIQ Alternatives for Your Ecommerce Brand

Does something fit your particular needs better than Aspire? Read to find out!

Top 10 Upfluence Alternatives for your Ecommerce Brand

Upfluence alternatives to consider before making a decision

The origins of influencer marketing

Influencer marketing isn't new. It existed way before Instagram, and its history can teach us a lot. Let's find out more.

SARAL Forensics: Athletic Greens Influencer Marketing Teardown

Dive into Athletic Greens' influencer marketing strategy

5 Ways You Can Incentivize Creators To Work With You

Learn about the advantages and disadvantages of different influencer incentive models and choose the right one for your brand.

SARAL Forensics: How Lululemon does Ambassador and Influencer Marketing

Here's what you can learn from the Canadian behemoth

7 Unique Ways to Engage Influencers with your DTC Brand

Stuck paying per post? Here's 7 more ways to collaborate with creators

The Ultimate Influencer Product Seeding Masterclass

Formulae, templates, and frameworks on how to run influencer seeding campaigns for your brand.

How ecommerce brands can survive the economic downturn with influencer marketing

It's here, it's happening. Here's how influencers can save your brand from complete collapse.

FTC guidelines on Influencer Marketing: What you must be careful about

Here's what you need to know today 👇

Popularity vs. Influence: The biggest mistake that can sabotage your influencer program

Go small, not big. Here's why.

The Barbell strategy for risk-averse influencer marketing

The de-risking strategy nobody is telling you about.

How to generate ad creatives for free with influencer marketing

Need free persuasive ad creatives? Try this unique creator-driven approach

Notion’s Ambassador Program: SARAL Forensics

A thorough breakdown of Notion's ambassador program (and insights for consumer brands)

Short-term vs long-term influencer marketing campaigns

Which strategy is best for your DTC brand?

How to prevent fraud in influencer marketing

Here's how to keep your brand safe from potential fraud. The unsexy bits of influencer marketing.

How to vet creators for your brand

Is that creator really a good fit for your message? Read along to find out how to answer that question.

9 clever ways to get the right creators to notice you

Struggling to get that superstar's attention? We put together some hacks for you

10 risks of influencer marketing you must know about

You must know where you die, so you never go there.

Get better response rates on influencer emails by making this one change

Transition to give-based outreach and watch your responses soar in both quantity and quality

How to get more replies from influencers (Email best practices)

Your influencer outreach needs to make this one change to see better response rates.

How brands that win do influencer marketing

The stuff that makes or breaks a brand’s influencer program.

How much should you pay your influencers?

There is no one size fits all. Formula inside.

How to find more influencers for your brand (bottleneck resolution!)

Think you’re running out of creators? Here’s how to find more

How relationship based influencer marketing can skyrocket your brand

Learn more about the new world of influence-driven marketing

Nano influencers: The secret weapon in your influencer marketing cavalry

What most brands get wrong when starting their influencer program

Why micro influencers are critical to your influencer program

The importance of mircoinfluencers and how they make your brand succeed

What is relationship based influencer marketing and how to implement it

Theory is fine, here's what to actually DO that makes a difference.

How influencers put word-of-mouth on steroids

Creators will skyrocket the word-of-mouth your brand gets. Here's how.

How to DM Influencers and actually get replies [Templates Inside]

Do influencers just not respond to your messages? Read this and *poof* problem solved!

How to track influencer marketing campaign performance

How many sales is it really getting you? Here’s how to find that out

How to make your affiliates post more often: Affiliate Activation Guide

Affiliates not promoting your brand? Here's how to reverse that.

The only solution to Facebook Ads performance drop

Hint: It's not TikTok ads

Use this guide to strike deals with influencers without giving cash upfront [Cheatsheet Inside]

I call it "no money upfront" dealmaking.