10 Best Influencer Marketing Tools in 2025: Features & Pricing Comparison

Influencer marketing is a powerful strategy that eCommerce brands use to reach their target audience through trusted personalities on social media. Instead of relying solely on traditional advertising, brands collaborate with influencers who have established credibility and a loyal following in specific niches. This approach allows brands to create authentic connections, enhance engagement, and drive sales effectively.

However, managing influencer marketing campaigns manually can be time-consuming, very manual, and inefficient. This is where influencer marketing tools come into play.

What Are Influencer Marketing Tools?

Influencer marketing tools are software tools designed to help brands find, connect with, and manage influencers efficiently. These tools streamline the entire process—from influencer discovery to campaign management and performance tracking.

Some key functionalities of influencer marketing tools include:

• Influencer discovery: Find influencers and filter them based on niche, audience size, engagement rates, and demographics.
• Outreach automation: Send pre-written pitches, track conversations, and manage influencer relationships.
• Campaign tracking: Monitor engagement metrics, analyze performance, and measure influencer marketing ROI.
• Social Listening: Track brand mentions, hashtag mentions, request UGC rights, and download influencer UGC.

By using these tools, brands can maximize their influencer marketing efforts with greater efficiency and accuracy.

Why Do We Need Influencer Marketing Tools?

Managing influencer marketing campaigns without the right tools can be overwhelming and very manual. Influencer marketing tools simplify and enhance the process by offering the following benefits:

• Find the right influencers – AI-powered searches, engagement analytics, and filtering options help brands connect with influencers who align with their goals.
• Save time via automation –These tools automate repetitive tasks like influencer outreach, content approvals, and performance tracking, allowing marketers to focus on strategy and relationship-building instead of manual work.
• Make data-driven decisions – Detailed analytics allow marketers to track campaign success, measure influencer performance, and refine future marketing strategies.

How to Choose the Best Influencer Marketing Tool?

With so many influencer marketing tools available, selecting the right one can be challenging. Here are some key factors to consider when making your choice:

• Ease of use – The tool should have an intuitive interface that allows marketers to navigate easily without a steep learning curve.
• Pricing – Look for a tool that fits within your budget while offering the necessary features. Many platforms provide scalable pricing plans.
• Features & value – Ensure the tool supports your workflow, including influencer discovery, relationship management, analytics, and reporting.
• Integration capabilities – Check if the software integrates with other marketing tools and platforms for a seamless experience.

Choosing the right influencer marketing tool can significantly impact your campaign’s success, helping you optimize processes and achieve better results.

10 Best Influencer Marketing Tools - At a Glance:

1. SARAL

Who Should Use This?

SARAL is a platform designed for online stores and DTC brands of all sizes, as well as influencer marketing agencies of any scale. Whether you're an influencer marketing manager, a Chief Marketing Officer, or a CEO/Founder, SARAL provides the tools to create and manage your brand ambassador programs effectively. It's user-friendly and adaptable for anyone looking to leverage the power of brand advocates.

Pricing:

SARAL offers flexible annual pricing to support you at every stage of your influencer marketing journey:

• Starter – $12K/year: Great for brands just getting started with influencer marketing.
• Business – $15K/year: Ideal for growing teams looking to scale their existing influencer programs.
• Professional – $25K/year: Built for large brands running high-volume campaigns and ambassador programs.

Check out each plan in detail here.

Free Trial?

Yes, a free trial is available for you to explore SARAL's features once a demo is complete. Try it out for yourself here.

Key Features:

1. Discover Influencers: Easily find creators on platforms like TikTok, YouTube, and Instagram. SARAL provides detailed data, including audience demographics and contact information, to help you identify the best influencers for your brand partnerships.
2. Simplify Outreach: Use automated and personalized outreach campaigns, including automated email sequences and an AI-powered inbox, to save time while maintaining authentic engagement with potential collaborators.
3. Manage Influencer Relationships: Build and maintain long-term relationships with your affiliates, brand ambassadors, and influencers through an organized and intuitive CRM system.
4. Measure Sales Impact: Generate unique affiliate links, discount codes, and UTM parameters to accurately track the sales driven by each influencer.
5. Monitor User-Generated Content: Utilize SARAL’s social listening capabilities to automatically track content created by influencers about your brand, ensuring you never miss important mentions or opportunities for engagement.
6. Integrate with Your E-commerce Platform: Seamlessly connect your Shopify, WooCommerce, Klaviyo, and PayPal accounts to simplify the management of your influencer programs.
7. Automate Routine Tasks: Streamline repetitive processes such as coordinating product shipments, managing follow-ups, tracking posts, and monitoring influencer performance with SARAL’s built-in automation features.

Customer Case Studies:‍

1. Learn how Heart & Soil built brand awareness with influencers and saved hours on influencer discovery.
2. Learn how Nooma built a diverse influencer portfolio and streamlined influencer management with SARAL.
3. Learn how Augmentum turned influencer seeding into growth engine for their clients with SARAL.

Pros:

1. Intuitive Interface built for seeding/ambassador programs.
2. Built-in CRM To Manage Influencer Relationships.
3. Hand Held Onboarding and Monthly Reviews of Performance With Our Success Team
4. Saves Time With Built-In Automations.
5. 24/7 Customer Support.
6. No Percentage Cut From Your Affiliate Commissions.
7. Influencer Search Engine with access to 100M+ Creators.
8. Friendly Contracts & Dynamic Pricing for eCommerce Brands of All Sizes.

Cons:

1. Not A Creator Marketplace or a Limited Database.
2. Not Suitable For Passive Affiliate Programs.
3. Not Suitable For Influencer Whitelisting.
4. Not Suitable To Track Conversions From Creator’s Ads.

User Reviews on G2:

How To Get Started?

2. Aspire

Who Should Use This?

Enterprise brands running large-scale campaigns or teams with bigger marketing budgets looking for a feature-rich, high-performance platform.

Pricing?

The average cost is about $31,000 annually. Custom plans will be provided only after a demo.

Free Trial? No.

Features:

1. Discover and onboard influencers
2. Analyze follower demographics and behavior
3. Rate and categorize creators
4. Collaborate with influencers seamlessly
5. Organize and manage UGC
6. Handle payouts and compensation
7. Visualize performance with dashboards
8. Track campaign impact and metrics
9. Import or export data with ease

Pros:

1. Build and manage strong relationships with creators.
2. Enjoy an intuitive and easy-to-use platform.
3. Track performance metrics effectively.
4. Get prompt and helpful support when needed.

Cons:

1. Weak influencer database and search functionality
2. Clunky onboarding and confusing interface
3. High cost with long-term commitments
4. Rigid partnership options with limited control
5. Hidden fees and surprise upsells
6. Few integrations and minimal workflow automation

User Review on G2:

3. Sprout Social(previously Tagger Media):

Who Should Use This?

Ideal for large eCommerce brands and influencer marketing agencies managing big-name clients.

Pricing:

No public pricing or monthly plans are available. All prices will be provided upon request after demo.

Free Trial? No.

Key Features:

1. Discover and vet influencers
2. Analyze audience data and segment creators
3. Collaborate with influencers smoothly
4. Manage UGC and campaign workflows
5. Handle influencer payments
6. Access reports and visual dashboards
7. Monitor performance in real-time
8. Dive into campaign-level analytics
9. Easily import and export campaign data

Pros:

1. Discovering the right influencers is simple and efficient.
2. The platform is easy to use, even for beginners.
3. Customer support is responsive and helpful.
4. The user interface is clean, intuitive, and easy to navigate.

Cons:

1. Managing influencers can be challenging without streamlined processes.
2. Search functionality can be difficult to navigate.
3. The setup process can take weeks to complete.
4. Issues with creators can arise throughout the campaign.
5. Training your team requires significant time and effort.

User Review on G2:

4. Modash

Who Should Use This?

This tool is ideal for small-to-medium-sized eCommerce brands and influencer marketing agencies that need a comprehensive, data-driven solution to discover, verify, and track creators at scale.

Pricing:

Monthly plans start from $299. Yearly plans start from $199/mo paid yearly.

Custom plans will be provided upon request after demo.

Key Features:

1. In-Depth Influencer discovery and analysis
2. Relationship and email management
3. Campaign tracking and management
4. Payments handling
5. API access

Pros:

1. The advanced search and filtering options make finding the right influencers easy and precise.
2. Detailed influencer data helps make informed decisions for every campaign.
3. Transparent pricing ensures there are no hidden costs or surprises.
4. UGC tracking lets you measure the impact of user-generated content effortlessly.

Cons:

1. The tool can be complex, making it challenging for new users to navigate.
2. Credit limitations may restrict access to certain features or campaigns.
3. Inaccuracies in data can sometimes lead to unreliable insights.
4. The steep learning curve requires a significant investment of time to master the platform.

User Review on G2:

5. Upfluence

Who Should Use This?

Medium to large businesses, especially e-commerce brands, marketing agencies, and enterprises that run high-volume influencer campaigns.

Pricing:

Basic Packages: Some reports indicate that the platform can start as low as $478/month for smaller-scale businesses or more limited feature sets.

Enterprise Packages: For larger businesses or those needing more advanced features, the pricing can go up to $2,000/month or more.

Free Trial? No.

Key Features:

1. Creator and blogger database
2. Influencer sourcing, evaluation, and categorization
3. Seamless collaboration with influencers
4. UGC and campaign oversight
5. Can run influencer whitelisting ads
6. Managing influencer payments
7. Detailed reports and visual dashboards
8. In-depth campaign performance analytics
9. Easy data import and export capabilities

Pros:

1. Campaign management is streamlined, making it easy to handle multiple projects at once.
2. The platform is user-friendly, ensuring a smooth experience for users at all levels.
3. Influencer management is efficient, with tools that simplify tracking and communication.
4. Customer support is responsive and provides quick, helpful solutions.
5. Integrations are seamless, making it easy to connect with other tools and platforms.

Cons:

1. Audience analysis is limited, providing less detailed insights than needed.
2. Customer support is often slow and unhelpful, leading to frustration.
3. Inaccuracies in creator data can lead to misguided campaign decisions.
4. Locked-in contracts can be a problem, especially if you're dissatisfied early on.
5. Pricing is unclear, with hidden costs that make it difficult to budget accurately.

User Review on G2:

Getting authentic, high-converting UGC from influencers—without the high price tag is highly possible with the right tactics. Check out this FREE guide to learn proven strategies for sourcing cost-effective but authentic influencer content that feels real and drives tangible results.

6. GRIN

Who Should Use This?

Medium-to-Large sized eCommerce Brands with atleast 5+ member teams and large influencer marketing budgets.

Pricing:

$25K - $40K per year. Custom plans are provided upon request only after demo.

Free Trial? No.

Key Features:

1. Influencer sourcing, audience insights, rating, and segmentation
2. Streamlined influencer collaboration
3. UGC management and content oversight
4. Influencer payment processing
5. Customizable reports and performance dashboards
6. Campaign performance tracking and analytics
7. Flexible data import/export options

Pros:

1. Influencer management is straightforward, simplifying communication and tracking.
2. It offers excellent organization features to keep everything running smoothly.
3. Campaign management is efficient, allowing you to stay on top of all aspects.
4. Customer support is responsive and provides helpful assistance whenever needed.

Cons:

1. Toxic contracts lock brands in with no easy way to cancel.
2. Onboarding is lengthy, and training the team takes far too much time.
3. Customer support is poor and slow to respond when issues arise.
4. The software feels clunky and difficult to navigate.
5. There are limited features, hidden fees, and constant upselling.
6. The Instagram search functionality is unavailable, making platform-specific searches challenging.

User Review on G2:

7. CreatorIQ

Who Should Use This?

This tool is perfect for global eCommerce brands and enterprise-level companies with large influencer marketing budgets and big teams to manage.

Pricing:

While specific pricing details are not publicly disclosed, reports suggest that plans typically start at approximately $2,350 per month with an annual commitment, totalling around $28,200 per year. Other sources indicate that pricing may begin at $36,000 per year, depending on the selected features and services.

Free Trial? No.

Key Features:

1. A database of 20M creators
2. Influencer sourcing, audience insights, evaluation, and segmentation
3. Seamless influencer collaboration
4. UGC and campaign oversight
5. Can run influencer whitelisting ads
6. Payment management for influencers
7. Customizable reporting and visual dashboards
8. Social commerce integration for e-commerce campaigns
9. Integration with social platform APIs
10. Advanced data analytics for deeper insights
11. Easy data import and export capabilities

Pros:

1. Influencer management is straightforward, making it easy to track and engage creators.
2. Campaign management is efficient, allowing you to oversee all aspects of your campaigns.
3. The platform is user-friendly, ensuring a smooth experience for everyone.
4. It provides detailed information, helping you make data-driven decisions.
5. Customer support is responsive and quick to resolve any issues.

Cons:

1. Technical issues can arise, affecting the platform’s reliability.
2. The tool is complex and difficult to navigate, especially for new users.
3. The interface is clunky and hard to use, making it frustrating to work with.
4. The cost is high, with expensive annual contracts that may not justify the value.
5. Some of the creator data and audience insights are inaccurate or outdated.
6. Issues with creators can impact campaign effectiveness.
7. Certain analytics may be missing or outdated for some creators, limiting insights.

User Review on G2:

8. Influencity

Who Should Use This?

This tool is ideal for small-to-medium-sized eCommerce and DTC brands looking to streamline their influencer marketing efforts.

Pricing:

Monthly plans range from $398 - $998, while the enterprise pricing plan will be provided upon request after demo.

Free Trial? Yes.

Key Features:

1. Influencer sourcing, audience insights, evaluation, and segmentation
2. Seamless collaboration with influencers
3. UGC management and campaign oversight
4. Influencer payment processing
5. Customizable reports and performance dashboards
6. In-depth campaign performance analytics
7. Flexible data import and export capabilities
8. Social commerce integration for e-commerce campaigns
9. Easy integrations with eCommerce platforms.

Pros:

1. Influencer management is simple and organized, making it easy to track and collaborate.
2. The platform is easy to use, ensuring a smooth experience for all users.
3. Advanced filtering features allow for precise influencer selection.
4. Customer support is responsive, offering quick solutions when needed.
5. Detailed influencer data provides valuable insights to make informed decisions.

Cons:

1. The influencer credits system can be problematic and difficult to manage.
2. The search functionality has limitations, making it harder to find the right influencers.
3. The social listening feature is very limited, offering minimal insights.
4. Tracking discount codes is unreliable and often inaccurate.
5. The platform is complex and requires significant time to master.

User Review on G2:

9. Traackr

Who Should Use This?

Large Enterprise Brands, Brands Focused on Influencer Spend Compliance, Agencies Managing Enterprise Clients, and Data-Driven Marketing Teams.

Pricing:

Growth Plan - $25K/year, Standard Plan - $32K/year, Plus Plan - $55K/year.

Free Trial? No.

Key Features:

1. Influencer sourcing, audience insights, scoring, and segmentation
2. Effortless collaboration with influencers
3. UGC management and campaign execution
4. Can run influencer whitelisting ads
5. Efficient influencer compensation management
6. Customizable reporting and visual dashboards
7. Integration with social commerce for e-commerce success
8. Advanced data analytics for comprehensive insights
9. Easy data import and export capabilities

Pros:

1. The platform is user-friendly, making it easy for anyone to navigate.
2. Influencer management is streamlined, simplifying tracking and communication.
3. Campaign management is efficient, helping you stay on top of every detail.
4. Detailed influencer data allows for data-driven decision-making.
5. Metrics tracking provides valuable insights to measure campaign performance.

Cons:

1. The platform has slow loading times, which can affect workflow efficiency.
2. Influencer data is sometimes inaccurate, leading to unreliable insights.
3. Automated influencer outreach is not supported, making outreach more time-consuming.
4. The search functionality is limited, making it difficult to find the right influencers.
5. The interface is clunky and hard to use, resulting in a frustrating user experience.

User Review on G2:

10. Later

Who Should Use This?

Global/Enterprise Brands running high-volume influencer, integrated social media, and customer loyalty campaigns.

Pricing:

No set prices. Custom pricing plans will be provided upon request after demo.

Free Trial? No.

Key Features:

1. Influencer sourcing, audience analysis, scoring, and segmentation
2. Smooth influencer collaboration
3. UGC and campaign management
4. Customer loyalty program integration
5. Influencer compensation processing
6. Customizable reporting and dashboards
7. In-depth campaign performance analytics
8. Flexible data import and export options
9. Social commerce integration for e-commerce campaigns

Pros:

1. The platform is easy to use, ensuring a seamless experience.
2. Influencer management is efficient, making it simple to track and engage with creators.
3. Campaign management is straightforward, helping you stay organized.
4. Communication tools are integrated, streamlining collaboration with influencers.
5. Customer support is responsive, offering quick solutions to any issues.

Cons:

1. The creator database is quite small, limiting influencer options.
2. Technical issues frequently arise, disrupting the user experience.
3. Bug issues can cause unexpected problems during campaigns.
4. The platform’s technical complexity can make it difficult for users to navigate.
5. The user interface is poorly designed, leading to a frustrating experience.

User Review on G2:

What To Choose?

Selecting the right influencer marketing tool out of these 10 best influencer marketing tools depends on your needs, budget, and priorities. If you run multiple high-volume influencer campaigns and require advanced analytics and large-scale campaign management, a premium platform like Aspire, GRIN, and CreatorIQ might be the best fit. For newer brands just getting started with influencer marketing, a basic, intuitive and cost-effective platform like Upfluence, Modash, and Influencity is ideal.

If you want a complete, automation-driven platform that simplifies influencer discovery, outreach, and management, at a cost-effective budget, then SARAL is an excellent choice.

It is an all-in-one influencer marketing platform excels at what matters most:

• Finding influencers across Instagram, YouTube, and TikTok.
• Automating repetitive tasks (emails, follow-ups, tracking)
• Organizing creator relationships in one place
• Simplifying performance tracking
• Running all types of campaigns (gifting, seeding, affiliate, ambassador programs, etc.) from one tool

...and so much more so you can focus on things that can't be automated, like building relationships.

Let's show you in person.