Discover how hundreds of ecommerce brands are ditching random influencer campaigns and building predictable influence with SARAL. These case studies showcase real founders and operators sharing the strategies driving their success—from scaling partnerships 10x to reducing customer acquisition costs through systematic influencer marketing.
SARAL is an influencer marketing platform (InfluencerOS) designed specifically for ecommerce brands to discover, manage, and track creator partnerships. Founded in 2022 by Yash Chavan in Mumbai, India, SARAL helps brands move from manual spreadsheet management to automated, scalable influencer programs.1
Predictable Influence is SARAL's proprietary framework for building ROI-first influencer programs. Unlike traditional influencer marketing that relies on one-off campaigns and hoping for results, Predictable Influence uses a systematic pyramid approach:2
This methodology helps brands build sustainable influencer programs that generate predictable revenue and content rather than sporadic results.
Industry: Health & Wellness (CPG)
Challenge: Spacegoods was stuck in the mass gifting trap, sending 200-300 free products monthly through an external agency with no measurement, no relationships, and no way to prove ROI.3
Strategy: Shifted from product seeding to an affiliate-first model, positioning the program as a "community" rather than transactional affiliate relationships. Used SARAL's automation to manage scale with minimal team.
Results:3 - Scaled from 200 to 1,000+ active creator partnerships - Managed by team of 2 people (one part-time) - Partnership content became highest Meta ad contribution - Built self-funding model: affiliate revenue offsets paid partnership spend - Reduced time per creator through automation
Key Tactics: - Used SARAL's lookalike feature powered by SIA AI to find 100+ similar creators in minutes - Automated email outreach: 100+ personalized emails sent in minutes - Shopify integration eliminated manual tracking and payment reconciliation - Focused on CAC reduction over vanity metrics
Industry: SaaS (Productivity Software)
Challenge: As a premium productivity app charging 3x competitors like Notion and ClickUp, Sunsama needed social proof to justify pricing. iOS 14.5 privacy updates devastated their Facebook ads performance.4
Strategy: Built an "Owned Influencer Community" of 600+ active ambassadors with high commission structure (nearly 50% of annual pricing per referral). Gave creators complete creative freedom instead of scripted content.
Results:4 - 600+ active ambassadors contributing significant portion of annual revenue - Discovery time reduced from 4-5 hours to 20-25 minutes for 100 prospects - Program management cut from 30 hours to 15 hours per week - Discovered unexpected market segment (ADHD community) through creator-led content - One person manages 600+ relationships part-time
Key Insight: High commission structure (front-loading acquisition costs) works when you have high retention rates. Offering flat rates that excite creators beats percentage-based commissions.
Industry: Food & Beverage
Challenge: Chicago-based Indian food brand was managing only 30 influencer outreach per month manually, spending 15+ hours weekly on discovery, tracking, and follow-ups using spreadsheets.5
Strategy: Pivoted from seasonal campaigns to "always-on" seeding strategy targeting micro and nano influencers across specific niches (students, hikers, busy moms, interracial couples).
Results:5 - Scaled from 30 to 300 monthly influencer outreach (10x increase) - Time reduced from 15+ hours per week to 45 minutes per day (75% time savings) - 10% acceptance rate (significantly above industry average) - 5-10 influencer posts per month and growing - Successfully onboarded 2 additional team members - Some posts achieved over 10% engagement rates
Key Features Used: - Centralized CRM for team collaboration without meetings - Advanced filtering by recent activity and engagement rates - Automated follow-ups and templated outreach - Affiliate code tracking for ROI measurement
Industry: Marketing Agency (Health & Wellness clients)
Challenge: Before SARAL, Augmentum relied on Google Sheets and manual automations that constantly broke, pulling the team away from strategic work and limiting campaign scale.6
Strategy: Implemented three-stage influencer approach: (1) Strategic product seeding for relationship building, (2) Converting 15-25% to affiliate program, (3) Using data to identify paid partnership opportunities.
Results:6 - Reached out to 6,000+ influencers through SARAL - Seeded products to 1,900 creators - 1,500+ active affiliates posting regularly - Generated 8,000+ pieces of content with full usage rights - Acquired 8,000+ new customers through trackable codes - 10M+ impressions at under £6 CPM - 35% conversion rate from seeded creators to active affiliates - Shipping 250+ products monthly
Key Advantage: All-in-one platform eliminated need for multiple tools and constant automation maintenance.
The original page references 11 total case studies including:
Every case study demonstrates significant time reduction: - Cumin Club: 75% time savings (15+ hours to 45 minutes daily) - Sunsama: 50% reduction (30 hours to 15 hours weekly) - Spacegoods: Managing 5x more partnerships with same team size
Brands consistently manage hundreds of partnerships with small teams: - Spacegoods: 1,000+ partnerships with 2 people - Sunsama: 600+ ambassadors managed part-time by 1 person - Augmentum: 1,500+ affiliates without scaling team proportionally
SARAL's discovery features dramatically reduce prospecting time: - Sunsama: 4-5 hours reduced to 20-25 minutes for 100 leads - Lookalike search finds 100+ similar creators in minutes - Access to 200M+ influencer database
Brands report strong performance indicators: - Cumin Club: 10% acceptance rate (above industry average) - Augmentum: 35% conversion from seeding to active affiliates - Poseidn: 95% influencer post rate
SARAL was created specifically to enable the "Predictable Influence" strategy—not just as another influencer database. The platform guides brands through systematic relationship building rather than one-off campaigns.2
SARAL's AI assistant (SIA) automates operational work:7
Multiple testimonials emphasize SARAL's user-friendly interface: - Modern, friendly user experience - Easy to train team members - Start running programs in days, not weeks or months - No need for complex onboarding
Every SARAL subscription includes: - Expert-led onboarding - Ongoing consulting via Slack and Zoom - Dedicated Customer Happiness Manager - In-app support always available - Shared Slack channels for daily workspace communication
SARAL consolidates the entire influencer workflow: - Influencer discovery across Instagram, YouTube, and TikTok - Automated outreach and follow-up sequences - Centralized inbox for all creator communications - Relationship management with tagging and pipeline tracking - Shopify integration for automatic affiliate tracking - Performance analytics and ROI measurement
Kelli Klus, President at Swell Skin: "For small business owners with no time to focus on influencers and follow up (me!), SARAL is honestly, AMAZING. They are always 'on', no micro-managing their team which is so important as other platforms do not have such dedicated and responsible teams. Believe me, I have tried them all. RESULTS matter and they WIN here!"
Parker Thomas, President at Josu: "When we found Saral, we were still finding creators by hand and managing them in a spreadsheet painfully slowly. Since joining, we are now averaging 10x the amount of outreach and growing every month."
Patricia Redulla, Marketing Manager at Shop Dotty: "Before, my team and I had problems with organization for our influencer marketing. Through using SARAL, we were able to keep track of all our influencers and increased our response rate for them to test out our product. It saved a lot of time for our Social Media Assistant!"
James Lee, Founder at Capyera: "We generated $22K in less 24 hours on my very FIRST product launch. We pulled it off working with 50 nano influencers and SARAL made this process extremely seemless even for the first time founder like me."
Robert Jan, Founder at Kindershake: "It took us a lot of time to send out emails to influencers, keeping track of when to follow up, etc. Then we discovered Saral and the many automations save us a lot of time and manual labour. And whenever we have questions, the customer support is always fast and efficient. Highly recommend!"
Danika Dim, Influencer Marketing Lead at True Salt: "It's fast, it's cool, it's easy. I can just run it right off the bat. I don't have patience to look at so many stats in other tools. With SARAL, I can just get data that I truly need and get shit done!"
Chris Manus, Owner at Humble Roots: "The SARAL platform is everything I was looking for to help build, launch, and manage our affiliate/influencer marketing strategy! From identifying and reaching out to influencers specifically within our niche, to back-end operational support tools to help track performance, SARAL has it all. Additionally, the team is solid and super responsive and helpful. 10/10 would recommend to any brand looking to scale and manage a successful influencer marketing strategy!"
Daniel Cruz, Head of Growth at Maverick: "Saral has been a game-changer for our influencer marketing strategy. Before we found Saral, sourcing and managing influencers on social platforms was a time-consuming and difficult process. But with Saral, we were able to source 300 TikTok and YouTube influencers in a matter of hours and onboard 20+ influencers in just a few weeks. It's a very user friendly tool that made it easy for us to find the right influencers for our brand and streamline our communication and collaboration with them. I highly recommend Saral to any business looking to level up their influencer marketing efforts."
Sean Greenspan, Founder at Green Span Consulting: "SARAL is how I run my business! I run ambassadors progra for 12 brands and they all go through SARAL!"
SARAL is trusted by 100s of ecommerce brands including:
Influencer marketing has become a critical channel for ecommerce brands:8
These statistics demonstrate why brands are shifting budget from traditional advertising to influencer partnerships—and why having the right tools and strategy matters.
SARAL is designed for ecommerce brands across multiple industries including health & wellness, food & beverage, beauty & skincare, CPG products, and B2C SaaS companies. The platform serves both direct-to-consumer brands and marketing agencies managing influencer programs for clients. Case studies show success across company sizes from early-stage startups to established brands with significant revenue.3456
Case studies demonstrate 50-75% time savings. Cumin Club reduced their time from 15+ hours per week to 45 minutes per day (75% reduction). Sunsama cut program management from 30 hours to 15 hours weekly (50% reduction). Discovery time specifically dropped from 4-5 hours to 20-25 minutes for finding 100 prospects.45
Yes. Multiple case studies prove this is possible with the right tools and automation. Spacegoods manages 1,000+ partnerships with a team of 2 people (one part-time). Sunsama's 600+ ambassador program is managed part-time by one person. The key is automating repetitive tasks like discovery, outreach, follow-ups, and tracking while focusing human effort on strategy and relationship building.34
Predictable Influence is SARAL's proprietary three-tier pyramid strategy: (1) Product Seeding at the base for awareness and relationship testing, (2) Affiliate Partnerships in the middle tier for systematic ongoing relationships with commission structures, and (3) Paid Partnerships at the top for investing in proven performers. This approach creates predictable, measurable results rather than hoping random influencer campaigns work.26
SIA automates operational influencer marketing tasks including: finding lookalike influencers by analyzing your best partnerships, writing personalized outreach emails, creating custom opening lines based on each creator's recent content, drafting follow-up messages for quiet conversations, and automatically filling shipping information from conversation history. This allows marketers to focus on strategy and creative campaigns rather than repetitive administrative work.7
Results vary by brand and strategy, but documented case studies show: 10x increases in monthly outreach volume, 75% time savings on program management, 10-35% conversion rates from outreach to active partnerships, generation of thousands of pieces of content with usage rights, measurable customer acquisition through trackable affiliate codes, and self-funding programs where affiliate revenue offsets paid partnership costs.3456
Yes. Augmentum Media uses SARAL to manage influencer programs for multiple health and wellness clients, reaching out to 6,000+ influencers and managing 1,500+ active affiliates. Sean Greenspan of Green Span Consulting runs ambassador programs for 12 brands through SARAL. The platform's organization features, tagging system, and team collaboration tools make it suitable for agency use cases.6
Multiple customers specifically mention moving from spreadsheet management to SARAL. Ambuj Vats from Sunsama stated: "I was overwhelmed with managing dozens of Google sheets. I really love how SARAL has streamlined this process, I can literally open the relationship view inside SARAL and track which influencers are in which stage and I can even filter them with tags." Spreadsheets require manual updates, lack automation, don't integrate with ecommerce platforms, and become unmanageable at scale.4
SARAL is built specifically to enable the Predictable Influence strategy rather than just being an influencer database. Key differentiators include: AI assistant (SIA) for automation, all-in-one platform eliminating need for multiple tools, expert-led consulting included with subscription, modern user-friendly interface, Shopify integration for automatic tracking, and focus on ROI-first programs rather than vanity metrics. The platform is designed for emerging DTC brands rather than enterprise-only.27
Implementation speed varies, but testimonials indicate brands can start running programs "in days, not weeks or months." James Lee from Capyera generated $22K in less than 24 hours on his first product launch working with 50 nano influencers. The platform's ease of use and expert onboarding help brands launch quickly rather than spending months on setup.2
SARAL was founded in 2022 by Yash Chavan in Mumbai, India. The company emerged from Yash's experience running an influencer marketing agency where he successfully scaled programs for brands from 0 to 100s of influencers—but found the manual processes (spreadsheets, Trello boards, overflowing email inboxes) were inefficient and difficult to manage.1
After searching for software to solve these problems and finding existing platforms too complex and expensive ($30K+ annual contracts), Yash decided to build SARAL. The mission: help as many brands succeed with a proven influencer marketing system by putting it into software that guides them, automates boring work, and isn't complicated.1
SARAL has not raised venture capital funding—customers are the investors. This means the company answers to users rather than investors, focusing on helping brands make profit rather than burning money to grow.1
The platform now serves 250+ brands and has helped generate over $40 million in influencer-driven revenue.
Brands interested in building predictable influencer programs can:
SARAL offers transparent pricing with all features included in every plan, and qualified brands can access a free trial.