How Kulin Uses SARAL to Save 14+ Hours Weekly

Meet The Creative Minds Behind The Magic

Kulin manages the creators department at a performance marketing agency based in Canada that serves clients across North America. Their team handles affiliate marketing, influencer partnerships, and UGC (user-generated content) creation across multiple industries.

But running successful creator campaigns wasn't always smooth sailing for them.

We interviewed Cathy, their Sr. Manager of UGC & Affiliate, to get the inside scoop on how Kulin use SARAL to manage X+ brands!

Let's dive into their journey... 👇

Excel Hell: The Pre-SARAL Struggle

Before hopping on SARAL, the Kulin team was drowning in spreadsheets and disjointed systems.

They juggled Excel sheets to track influencers while trying to manage communications through basic CRM tools like Zoho.

Information fell through the cracks, creator relationships were hard to maintain, and hours were wasted on manual tasks.

It was the classic influencer marketing headache that so many brands and agencies face. Something had to change.

The SARAL Difference: Why They Made The Switch

When searching for a better solution, what made SARAL stand out was its direct-to-creator approach to influencer discovery. While other platforms limited them to pre-registered influencers, SARAL opened up the entire influencer ecosystem.

Other platforms that existed, we were sourcing creators that were in the platform... SARAL is sourcing based off all the creators and what's online versus the creators that are in the platform.

This was helpful, especially when working with niche brands where finding the perfect creator match is everything.

Daily Digital Partner: How They Use The Platform Now

The agency has fully integrated SARAL into their daily workflow, using it to:

1. Source and vet creators for UGC services
2. Find and manage affiliates for brand programs
3. Run and track influencer marketing campaigns

One smart move they've made is maintaining separate SARAL accounts for each brand, keeping their CRM data organized and client-specific. This helps them stay focused and deliver tailored results for each client.

Numbers Don't Lie: The Impact On Their Business

The difference in their workflow efficiency tells the story of SARAL's impact:

The team now saves 2-3 hours daily on tasks.

Reporting work that previously required hours of manual data compilation now takes just 30 minutes through SARAL's dashboard.

For niche brands, like a cosmetics line targeting mature women, they're finding perfect creator matches that simply weren't available on community-based platforms.

And with Shopify integration, they can track revenue impact directly:

When I log in on Monday morning, I think it's really helpful... having that big picture.

No more jumping between systems or guessing about performance - everything they need is in one place.

Small Team Power: Advice For Other Businesses

Cathy is passionate about how SARAL levels the playing field for smaller marketing teams:

I'm always advocating for SARAL... if you have SARAL and just have one person in the team, I think they're able to do a lot of things with it, for sure.

She sees it as a way for teams to take control of their creator marketing without needing to build complex systems from scratch.

Beyond Revenue: The True Value of Influencer Marketing

The most insightful part of Cathy’s experience is her holistic view of creator marketing's impact:

It doesn't just impact revenue, but it really impacts your brand visibility. It could impact your SEO if you do a lot of YouTube... We had a sales campaign with one of the brands recently, and we actually see that overall, the results were really successful.

This multi-dimensional approach to measuring success shows how influencer partnerships can strengthen every aspect of a brand's digital presence.

Looking Forward: What's Next For Their Influencer Strategy

While already seeing great results, Cathy and her team are excited about features like YouTube Shorts creator discovery. They're also hoping to see more brand visibility metrics in the future to help demonstrate the full impact of creator partnerships beyond direct revenue.

As creator marketing continues to evolve, they're positioning themselves at the forefront with SARAL as their technology backbone.

Want to see how SARAL can help you build something similar? Let's talk.