Top 10 Affiliate Marketing Tools for Shopify Brands in 2026

Did you notice? The global affiliate marketing industry surpassed $18 billion in 2025, with U.S. spend alone approaching $13 billion in 2026. 

And yet, several Shopify brands are failing at affiliate marketing. Not because this channel doesn’t work, but because they chose the wrong tool.

If you pick the wrong tool, you end up with affiliates who don’t get paid correctly, orders that don’t get tracked accurately, you struggle to detect fraud, and the payouts will eat up your weekends. 

If you're still building your foundational knowledge, these affiliate marketing lessons are a good starting point before diving into tool comparisons.

Choose the right tool, and you'll be rewarded with a performance-based acquisition channel that delivers a whopping 12:1 ROAS. Bear in mind, this is higher than Google Ads.

To pick the best affiliate marketing tool for your Shopify brand, you must know what to look for in one. 

What to Look for in an Affiliate Marketing Tool for Shopify?

What separates a good affiliate tool from a great one? Keep reading to choose right in the first go

Native Shopify Integration

For starters, the tool you choose must directly and seamlessly connect to Shopify’s backend. This means you shouldn’t have to manually configure any webhooks or other features. 

Native integration means that every order is recorded accurately and every refund is issued promptly. Simply put, your affiliate dashboard reflects your actual Shopify data in real time. 

Affiliate Tracking Accuracy

Third-party cookie deprecation is the current reality. Where iOS already blocks cross-site tracking, Google Chrome is also moving towards privacy-first default settings. 

This means the affiliate tool you choose should support first-party cookie tracking, discount code attribution (as a fallback when cookies are blocked), and multi-touch attribution. This way, you can understand the complete customer journey. 

A tool that relies solely on third-party cookies is a strict no-go.

Commission Flexibility

Suppose you use a tool that only allows a flat 10% commission on sales. This will severely restrict your affiliate program. Robust platforms let you set dynamic:

• Percentage vs. flat-fee commissions
• Product-level or collection-level rates (this becomes critical when you have margin variance across your product range)
• Tiered structures that reward performance
• Multi-level or MLM-style options, if you want affiliates to also recruit sub-affiliates. 

If a tool only lets you set one universal commission rate, do not invest in it. 

Payout Automation

Manual payout management is a nightmare for each affiliate marketing program, especially when your affiliate count crosses 20. 

Therefore, choose a tool that supports automated mass payouts and integrates smoothly with popular payment platforms like PayPal and Stripe. This way, paying affiliates at scale stays fast and hassle-free. 

Also, check whether bulk payout automation is included in the base plan.

Affiliate Recruitment & Management

A good tool should allow you to create application forms to capture inbound requests can easily find you. It should work as a self-serve portal for your brand so affiliates can get their links hassle-free and check their stats without emailing you.

It should also have a strong, user-friendly onboarding flow that gets your affiliates active quickly. High affiliate signup rates mean nothing if onboarding and activation rates are terrible.

So, look for tools that let you automate your affiliate welcome sequence and offer built-in integrations with platforms like Klaviyo for effortless communication. 

Reporting & Fraud Prevention

Authenticity is critical for the success of your affiliate marketing program. You need to know:

• Which affiliate drove which sale?
• Which affiliate type (genuine content creator vs. coupon aggregator) drove the best LTV customers?
• Where is fraud eating your payouts?

Therefore, the affiliate marketing tool you choose must have fraud prevention features like:

• Device fingerprinting
• IP blocking
• Leaked-code detection

For example, websites like Honey and RetailMeNot spreading your affiliate's discount codes to everyone who searches is a very real problem. And, if your tool can't detect said code leaks, you will end up overpaying affiliates out of your own pocket for revenue they didn't actually generate.

Top 10 Affiliate Marketing Tools at a Glance

The Top 10 Affiliate Marketing Tools for Shopify Brands

1. SATHI

Verdict: The most complete affiliate marketing platform built specifically for Shopify brands 

What is it, and who is it built for?

If you're a Shopify brand managing a mix of traditional affiliates and content creators, SATHI is for you. This feature-rich tool lets you manage and track a series of tasks from a single, unified dashboard. 

Know that SATHI is not a generic SaaS platform bolted onto Shopify; it's a tool built on Shopify's commerce data.

It is created to help Shopify brands run a professional, scalable affiliate and influencer program without stitching together five different tools. 

Key Features

• Complete native Shopify integration with real-time order sync and automatic refund deduction from commissions.
• Comes with a built-in enhanced fraud detection, including device fingerprinting, IP blocking, and leaked code detection to prevent Honey-style fraud.
• Offers first-party tracking via both affiliate links and discount codes. Basically, built for a cookie-free ecosystem.
• Offers automated payouts, generates 1099s, and collects W-9/W-8 tax forms for smooth creator onboarding.
• Brands can deploy advanced commission structures through SATHI, including percentage commissions, flat fees, product-level commissions, collection-level commissions, tiered commissions, and performance bonuses.
• A standout ambassador experience with personalized landing pages, transparent tracking, and a branded portal that helps creators feel valued and stay engaged.

Pricing

Tiered pricing starting at $199 per month. 

Pros

• Not just a horizontal SaaS tool. SATHI is purpose-built for Shopify DTC.
• Allows brands to handle affiliates through a single platform. 
• Fraud prevention is advanced.
• Real LTV tracking by affiliate, not just last-click attribution.

Cons

• The tool can feel like overkill if you have fewer than 30 affiliates.
• You may need a discovery call before signing up with the right pricing tier. 

Best for: Shopify brands that want to know if affiliates are driving incremental revenue, protect their codes from leaking, and keep their ambassadors engaged.

2. UpPromote

Verdict: A value-for-money tool for brands that wish to scale their affiliate marketing program without paying enterprise prices.

What is it, and who is it built for?

UpPromote is an effective tool for brands looking to better structure and scale their affiliate program. This platform covers the full stack at a price point that doesn't require your CFO's budget approval.

Key Features

• Offers three attribution methods, including affiliate links, linked email tracking, and discount code tracking. 
• Its paid plans offer tiered and MLM commission structures.
• UpPromote has a built-in affiliate marketplace where affiliates can discover and join your program.
• Allows PayPal auto-pay and also lets you customize payout thresholds.
• Offers Klaviyo and Postscript integrations to automate affiliate communication.

Pricing

The base plan starts at $29.99 per month. But higher plans offer more affiliate seats and automated commissions, along with priority support. They also have a free plan for a very limited 200 referral orders per month.

Pros

• It is cost-effective as it provides more features per dollar than most of its competitors.
• It is built for Shopify and is deeply integrated with the platform.
• UpPromote also has an affiliate marketplace, thus driving inbound recruitment without extra effort.

Cons

• Its free pricing plan is restrictive. Brands will feel the need to upgrade to the paid plan quickly.
• Reporting capabilities are less robust than those of SATHI.
• Not the most user-friendly MLM features, and it can feel confusing to configure initially.

Best for: Brands that wish to scale their affiliate marketing program from 10 to 500 affiliates. 

3. Refersion

Verdict: A sophisticated mid-market scale affiliate + influencer marketing tool. 

What is it, and who is it built for?

Refersion sits in the mid-market sweet spot. It is more powerful than BixGrow and less complex and expensive than Impact.com. 

If you operate in the CBD, Health & wellness, apparel, or beauty spheres, this tool is great for you. Why? These domains need granular product-level commission control, which Refersion provides seamlessly. 

Key Features

• It lets your customers join your affiliate program in seconds, directly from the thank-you page. 
• Allows product-specific commission rates, which is critical for brands with margin variance.
• Boasts an enviable affiliate recruitment marketplace with access to a large publisher network.
• Offers first-party tracking through affiliate links and discount codes.
• Provides a real-time performance dashboard with affiliate segmentation.
• Integrates well with Klaviyo, Recharge, Gorgias, and major email ESPs.

Pricing

Refersion does not offer a free plan. Its base plan starts at $99/month for up to 50 affiliate orders per month.

Pros

• Its user interface enables an excellent post-purchase affiliate signup flow.
• Product-level commission structure is best-in-class at this price tier.
• Publisher marketplace helps with cold-start affiliate recruitment.

Cons

• Since pricing is based on affiliate orders rather than affiliate count, it can get expensive quickly, especially for high-volume stores.
• Reporting depth does not match that of competitors like SATHI. 
• There is a learning curve when setting up a complex commission structure. 

Best for: Mid-market DTC brands that need product-level commission control.

4. AWIN 

Verdict: A great choice for Shopify brands that want instant access to a massive global publisher network rather than building an affiliate base from scratch.

What is it and who it's built for?

AWIN is an affiliate marketing tool that connects over 25,000 advertisers with more than 1 million active publishers across 180 countries. They boast a network that includes bloggers, content sites, and influencers. 

This tool can give you a ready-made marketplace of publishers who are actively looking for programs to promote. 

AWIN integrates with Shopify seamlessly so you receive real-time order tracking, transaction syncing, and performance reporting through it. 

Key Features

• Provides access to 1 million+ active publishers across content, coupon, loyalty, influencer, and comparison categories.
• Offers reliable tracking solutions in a cookieless environment.
• Allows you to set a flexible commission structure (percentage, flat-fee, etc.).
• Has built-in fraud detection flags to identify suspicious click patterns and invalid activity before commissions are paid out.
• Comes with a planner for scheduling and managing campaign activity across your publisher base.
• Automated payments to publishers

Pricing

AWIN’s base plan called Access, starts at $59 per month and has a 3.5% tracking fee on every referred transaction. There is also a one-time $549 joining fee on the Access plan. The higher plans, namely, Accelerate and Advanced are customer-priced.

Pros

• Has an unmatched publisher network size. 
• Comes with a solid cross-device and server-to-server tracking.
• Strong fraud detection at the network level.

Cons

• The joining fee of $549 on their base Access plan is a real barrier for early-stage brands.
• The 3.5% tracking fee on every transaction adds up fast, especially, at volume.
• No PayPal payout support for publishers, which some affiliates flag as a dealbreaker

Best for: Established Shopify brands, who want to tap into an existing publisher ecosystem.

5. impact.com

Verdict: An enterprise-grade partnership platform for affiliate and influencer marketing. 

What is it, and who is it built for?

While not primarily a Shopify app, Impact.com integrates well with the platform as an end-to-end affiliate and influencer marketing automation tool. It allows you to scale your affiliate program, B2B partnerships, and multi-channel attribution.

Key Features

• Provides access to a database of 250,000+ vetted affiliate and influencer partners. 
• Offers advanced fraud detection and multi-touch attribution across all digital marketing channels. 
• Can automate contract management.
• It’s good at anomaly detection and provides forecast reports.
• Offers enterprise-level affiliate and influencer marketing management in a single unified dashboard. 

Pricing

The base plan starts at $30 per month. But, if you’re operating at an enterprise level, you might want to invest in their “Essential” plan, which starts at $500 per month. Their Pro plan starts at $2,500 per month. 

Pros

• Discovering quality affiliates at scale through Impact.com beats most other platforms.
• Offers solid enterprise-level fraud protection and brand safety tools. 
• One of the top tools to truly handle the full partnership stack.

Cons

• The real cost of growing brands ranges from $500 to $2,500 per month before commission payouts.
• There is a significant learning curve. It may take weeks before this platform’s users feel fluent with it. 
• Given its price and scale, it is not a perfect option for brands with revenue under $5 million.

‍Best for: Enterprise-level Shopify brands managing at least 500+ affiliates, and influencers who need one platform to rule them all.

6. GOAFFPRO

Verdict: The best free option for brands that are just starting out.

What is it, and who is it built for?

GOAFFPRO is not the flashiest tool, but it’s user-friendly, free, and powerful to start your affiliate marketing program. 

With this tool, you get a branded affiliate portal, automated welcome emails when affiliates sign up, post-checkout pop-ups which prompt customers to become affiliates, referral link tracking, discount code tracking, refund syncing, and basic analytics. 

This is a pretty neat setup for $0 per month.

Key Features

• On GOAFFPRO, affiliates get their own dashboard.
• You can track individual affiliate links and the usage of their coupon codes by potential buyers. 
• Allows PayPal payout integration. 
• Offers a real-time performance dashboard.
• You can add unlimited affiliates on both the free and premium tiers.

‍Pricing

While most features are free, GoAFFPRO also offers a Premium tier at $24/month with advanced features, such as basic fraud detection and an MLM (multi-level marketing) structure. The latter means that your affiliates can recruit other affiliates, and also earn a commission on the sales their recruits generate.

Pros

• Unlimited affiliates, even on free
• Takes under an hour to launch
• Quick to install and configure 

Cons

• Offers basic reporting and analytics.
• Fraud detection is minimal compared to SATHI.
• Does not offer a built-in affiliate marketplace for recruitment.
• Interface feels dated compared to SATHI.
• Best for: Brands with a shoestring budget, testing affiliate marketing for the first time.

7. BIXGROW

Verdict: A good budget tool for lean startups that wish to do both affiliate and referral marketing through a single tool. 

‍What is it, and who is it built for?

If you are looking for a 2-in-1 affiliate and referral platform that punches well above its price point, choose BIXGROW. At a mere $14.99 per month, it gives you affiliate link tracking, coupon tracking, MLM structure, referral program capabilities, and PayPal payouts. 

‍Key Features

• BIXGROW offers three attribution methods, including affiliate links, coupon codes, and linked email tracking.
• A single dashboard lets you run and manage both affiliate and referral programs.
• Offers multi-level marketing (MLM) commission structures.
• Automates bill generation and provides a one-click PayPal bulk payout option. 
• Automatically detects refunds and adjusts commissions on them.
• Provides a real-time analytics dashboard.
• Offers a marketplace for affiliate recruitment.

Pricing

BIXGROW has a free plan. The monthly paid plan starts at $14.99 with more affiliate tracking capacity and advanced features. The pro plan comes at $24.99 per month. 

Pros

• BixGrow offers a strong feature depth at a low price point.
• You can automate refund detection, which is rare for tools at this price.
• Delivers a solid two-in-one affiliate-and-referral setup.
• This tool supports multi-level commissions, which is uncommon among other low-cost affiliate tools.

Cons

• Not a true-blue enterprise-scale affiliate marketing tool for Shopify brands. You will see cracks developing after hitting the 500 affiliate mark. 
• Offers reporting, but with limited depth. 
• Capable of fraud detection, but on a basic level. 

Best for: Early-stage DTC startups that want affiliate + referral programs in one pocket-friendly package.

8. ReferralCandy

Verdict: If customer referral marketing is your primary channel, and affiliate is secondary, this tool works best.

What is it, and who is it built for?

ReferralCandy is one of the most battle-tested tools on this list. It’s been in the market since 2012. It handles both customer referral programs and affiliate programs with a reasonable depth on both sides. 

So, if your priority is turning satisfied customers into advocates (referrals) and also want affiliate functionality layered on top, ReferralCandy should be your go-to. 

Key Features

• Allows you to run referral + affiliate programs from a single dashboard.
• Has decent built-in fraud detection features, even in the base tier.
• Offers multi-currency support, which is ideal for international brands.
• Provides a customized API access on higher plans.
• Capable of automating tiered rewards that increase as advocates refer more customers.
• Offers email credential automation so migrated affiliates can log in immediately.

Pricing

The base version starts at $59 per month plus a 3.5% commission on referred sales. The Premium version starts at $299 per month with no percentage commission.

Pros

• A rare and robust combo of both referral and affiliate marketing.
• Offers solid automated fraud detection.
• Has a proven long track record. 
• It is built for Shopify.

Cons

• The referred sales commission fee, in addition to the monthly subscription, adds up fast, especially at volume.
• The affiliate portal is far less customizable than SATHI or UpPromote.

Best for: DTC brands that value referral marketing with affiliate marketing as their supporting channel.

9. LeadDyno

Verdict: A great tool for non-technical founders, as it’s very easy to set up and offers a good feature set. 

What is it, and who is it built for?

LeadDyno's pitch is honest: “install it follow the setup wizard have a working affiliate program in 15 minutes.”

Once you set it up, you can create affiliate pages, build email templates, set up commission routines, and much more. 

Key Features

• A solid tool for lead, visitor, and conversion tracking.
• Allows you to onboard unlimited affiliates and perform unlimited transactions on all plans.
• Offers a robust multi-tier commission structure and per-product commission set up, but only on higher tiers. 
• Automates welcome email sequences for new affiliates.
• Offers single-click PayPal payouts.

Pricing

LeadDyno plans start at $49 per month, and this tier allows up to 3000 unique visitors. A higher volume (enterprise-grade) will attract higher customized costs.

Pros

• Hands down the quickest-to-launch tool on this list. 
• The affiliate dashboard is user-friendly, and your affiliates can use it without contacting you. 
• Great for DTC brands that have a non-technical marketing team. 

Cons

• It can get expensive as your affiliate traffic grows. 
• The user interface feels dated compared to newer tools. 
• Offers reporting, but at a basic level.

Best for: Small teams who need a working affiliate program quickly, and without a steep setup curve.

10. Affiliatly

Verdict: A user-friendly affiliate tool for Shopify brands that is simple to use, is feature-rich, and does not cost a lot. 

What is it, and who is it built for?

Affiliatly offers plans that scale by affiliate count, not by the features provided. This way, you always have access to the full feature set. It tracks affiliate clicks, attributes sales, and calculates commissions accurately. 

For a small brand that wants clean, accurate tracking, Affiliatly is an excellent choice.

Key Features

• It’s good at tracking affiliate links and coupon codes.
• Capable of automating custom commission structures, both percentage and flat fee per affiliate.
• Offers user-friendly affiliate dashboards with performance stats.
• It is compatible with PayPal mass pay. This facilitates bulk payouts.
• Can handle product-level commissions.
• Comes with an affiliate leaderboard so that you can incentivize top performers.

Pricing

The base tier starts from $16 per month for up to 50 affiliates. After this, it scales only by affiliate count. Therefore, none of the features are locked out at any tier.

‍Pros

• It is a no-frills, user-friendly, and reliable tool. 
• It does not gate its feature stack. Brands have access to all the features at every tier.
• It comes at a reasonable price point. 

Cons

• Does not have a built-in affiliate marketplace for recruitment. 
• Offers basic reporting (conversion and click data only).
• Does not offer any fraud detection beyond the standard Shopify order validation.

Best for: It is the right choice for small DTC brands that want straightforward affiliate tracking at a low cost.

How to Choose the Right Affiliate Tool for Your Shopify Store?

The right tool depends almost entirely on your growth stage and what kind of affiliate program you're actually running. So,

• If you want the full stack with affiliates in one platform, choose SATHI. It's the only purpose-built tool on this list to do both for DTC brands on Shopify.

• If you're just launching (first 10–20 affiliates), start with GoAffPro or BixGrow, as they cost almost nothing and can quickly get your program on the ground. They will also let you test your commission structure and help you figure out what your affiliates need.

• If you're scaling to 50–500 affiliates, try UpPromote. It gives you marketplace access, automation, and reliable tracking without enterprise pricing. But if you want strategic support for your program then choose, SATHI.

• If you're a social-first DTC brand, choose SATHI. The automatic post-purchase customer-to-affiliate flow is uniquely powerful for brands with high organic engagement and repeat purchasers.

• If you need enterprise-grade infrastructure, choose SATHI.com. This tool provides a solid partner marketplace depth, multi-touch attribution, and fraud prevention at scale.

• If you want customer-to-affiliate automation, choose SATHI. This tool has an inner circle feature that helps brands turn happy customers into brand ambassadors by inviting them into an embedded referral community. Here, they can share links, earn rewards, and drive word-of-mouth sales.

• If budget is your primary constraint, GoAffPro or BixGrow costs almost nothing to run legitimate programs.

A Step-By-Step Breakdown of How to Set Up an Affiliate Program on Shopify

Know which tool you want to work with? Then, here is the next step that entails setting up an affiliate program on Shopify quickly. 

Step 1: Define your commission structure before you install anything

Follow these steps to define your commission structure:

1. Pick a base commission rate, say 10% to 20% of the net sale price. 
2. Decide whether you'll run sitewide or product-level commissions. 
3. Now, set a minimum payout threshold, say, between $25 to $50. 
4. Decide on the final payout. Will you pay on net revenue, net after returns, or gross revenue? This matters a lot once refunds come into play. 

Step 2: Choose your affiliate tool from the list above

Match your growth stage as well as intent to the right tool on the list. Don't suddenly start on Impact.com if you have 15 affiliates, and avoid GoAffPro if you have 500.

Step 3: Install and connect to your Shopify store

Install the tool you chose in your Shopify store. This ideally does not take more than an hour. Once you have installed the tool, place a test order using an affiliate account and verify that the commission is displayed accurately. After this, go live! 

Step 4: Build your affiliate onboarding flow

To build a strong affiliate onboarding flow, ensure new affiliates at least have their: 

1. Tracking link
2. Discount code
3. Product images
4. Content or copy for Instagram, TikTok copy, and emails.

When you keep these ready, you’ll find your affiliate activation rate goes up.

Step 5: Recruit your first affiliates

Now comes the tricky bit. How to recruit affiliates? The surest way to get the right ones is to start with your existing customers. They already know and like your product. Send a post-purchase email to buyers over the past 6 months, with a clickable link to join your affiliate program. 

Additionally, check your social mentions across platforms to verify who is tagging you organically. These are your warm leads. Invite them to join your affiliate program.

Step 6: Set automated payout rules and fraud detection thresholds

To do this, set a minimum order value and a minimum affiliate age. After this, set payout eligibility. The typical standard for receiving payouts is 72 hours. Now, turn on IP blocking and device fingerprinting if your tool supports it. 

Finally, enable leaked code detection if you're running discount codes. Doing this will ensure that Honey and RetailMeNot cannot find your codes within days of launch.

Step 7: Monitor performance and optimize

Pay very close attention to activation rates for at least the first 90 days. Ask and answer, 

1. What percentage of approved affiliates post at least once?
2. What is the attribution mix (link vs. code), and affiliate LTV versus non-affiliate customers? 

Double down on the affiliate types that drive a high average order value (AOV).

For a detailed playbook on improving these numbers, check out this affiliate activation guide.

5 Common Mistakes Shopify Brands Make with Affiliate Marketing

Here’s some good news! The most common mistakes DTC brands make are all fixable once you know what to look for. 

1. Using coupon codes without leak protection

Sites such as Honey, RetailMeNot, and a dozen browser extensions actively scrape and redistribute coupon codes.

For example, if you issue a 15% discount code to your affiliates but don't have a leaked code-detection feature in your toolkit, that code will end up on every coupon site within days.

Therefore, ensure the tool you choose offers leak detection. But detection is not protection. For that, tools like SATHI generate affiliate-specific coupon codes. That way, even if a particular discount code leaks, it’s only one code and not your entire program’s code. 

2. Not setting minimum payout thresholds

Without setting a minimum payout threshold, some of your affiliates could misuse the program. How?

By signing up friends who may not be your true customers.

By generating tiny sales, but withdrawing whatever small sum they make.

To ensure your affiliates stay true and don't game the program, set a minimum payout threshold of $25 to $40, along with a 30-day hold on commissions. This simple policy can eliminate most payout fraud.

3. Treating all affiliates the same

Let’s understand this mistake with an example. A content creator with 50,000 engaged followers versus a coupon aggregator site with 1 million monthly visitors requires completely different management approaches. Why? Because they generate different customer quality. 

Therefore, you must segment your affiliates, track the LTV of customers referred by each type, and optimize accordingly. 

More often than not, the coupon sites drive the highest volume but attract the lowest-quality customers. While these sites may offer higher returns initially, you will find no repeat purchases later. 

4. Skipping the affiliate onboarding process

Know that the newly recruited affiliates are most motivated to sell in the first 48 to 72 hours after you approve them. 

So, if your onboarding is just a "here's your link" email, your activation rates will dwindle. Don’t make this mistake. At a minimum, build a 3-email automated sequence, which includes:

1. A welcome message
2. An affiliate link
3. A list of creative assets (product photos, hook lines, discount code details, product benefits, etc.).

Finally, check in with your top performers every 7 days to ensure they stay motivated.

5. Not tracking which affiliate type drives the best LTV customers

You will always have affiliates who bring only one-time buyers, and others who bring repeat customers who spend more. If you only track the first sale made by an affiliate, you’ll not focus on your high-value affiliates and risk losing them. 

Therefore, make sure to check customer lifetime value (LTV) by each affiliate every quarter, so you know where and with whom to invest more. 

FAQs

Q1: Does Shopify have built-in affiliate marketing tools?

Shopify offers some built-in creator and referral capabilities through tools like Shopify Collabs. But, it does not include an advanced commission structure, fraud detection, automated payouts, and deep performance reporting that a dedicated affiliate tool provides. 

Brands that need deeper commission tracking, flexible payouts, fraud protection, etc. often use third-party apps.

Q2: Which Shopify affiliate tool has the best tracking accuracy for a cookieless environment?

SATHI is one of the strongest options for cookieless tracking because it uses first-party tracking, affiliate links, discount codes, and backup attribution methods. This means sales are tracked more accurately even when browsers block cookies.

Q3: What is the difference between affiliate marketing and referral marketing on Shopify?

Affiliate marketing is when creators, or websites, promote your products and earn money for each sale made through them.

Referral marketing is when your own customers refer friends or family to buy your products. In both cases, the respective entities receive a reward, cash, a discount, or store credit for each sale they make.

Q4: Which affiliate tool is best for Shopify Plus brands?

While this largely depends on your requirements, SATHI is worth considering if you want a Shopify-DTC-native platform with both affiliate and influencer management.

Q5: Can I run both an affiliate program and a referral program at the same time on Shopify?

Yes, you can! Several tools, such as SATHI, make this possible, and it's all from a single unified dashboard. Running both simultaneously is a smart acquisition strategy. Affiliate and referral programs target different stages of the customer relationship and complement each other well.

‍