9 Influencer Marketing Tasks That You Can Automate

Influencer marketing has become a key growth channel for brands—but it’s also incredibly time-consuming. From discovering the right creators to managing outreach, tracking content, and reporting results, the manual work adds up quickly.

It slows down campaigns, drains your team’s time, and leaves less room for strategy or creativity. The good news? Many of these repetitive tasks can be automated. In this guide, we’ll walk through what to automate, how to do it effectively, and where a human touch still matters. Whether you're a marketer, founder, or part of a DTC brand, this is for anyone looking to run influencer campaigns more efficiently.

9 Influencer Marketing Tasks You Can Automate

1. Finding Influencer's Contact Information
2. Influencer LookAlikes
3. Influencer's Performance Tracking
4. Tracking Influencer Content
5. Outreach & Follow-ups
6. Product Seeding Coordination
7. Contract Generation
8. Performance Reporting
9. Payouts

1. Finding Influencer’s Contact Information

Before you even begin outreach, you need the right contact info—and that’s often harder than it should be. Creators don’t always list their email, and DMs can easily get buried.

What you can automate:

• Extracting email addresses from public Instagram and TikTok profiles.
• Pulling contact info in bulk for influencer lists.
• Flagging missing or invalid emails automatically.

Tools to use:

1. SARAL (automatically finds and verifies creator emails):

1. Apollo.io (for B2B or LinkedIn-style creators)
2. Hunter.io (for finding domain-based emails)

What to keep manual:

For high-priority influencers, it’s still worth manually checking their most recent posts, link-in-bio pages, or press kits to ensure you have the most direct and up-to-date contact. Some creators may list a generic email publicly but prefer communication elsewhere.

Mistake to avoid:

Don’t rely on scraped emails alone. Some tools pull outdated or irrelevant addresses—like agency contacts or old domains, which can lead to bounced emails or missed opportunities. Always verify the emails before sending.

Pro tip:

Always send a quick DM too—even if you have the email. It boosts your chances of getting noticed, especially for nano and micro-influencers who might not check their inbox regularly.

2. Influencer LookAlikes

Once you find a creator who performs well for your brand, the next logical step is: find more influencers like them. That’s where lookalike search comes in—it helps you scale faster without reinventing your search process each time.

What you can automate:

• Identifying creators with similar audience demographics
• Finding influencers with a similar aesthetic, tone, or niche
• Generating lookalike lists from top performers

Tools to use:

1. SARAL – Best tool to find creators similar to your best performers with one click, saving hours of manual filtering.

1. Modash – Discover lookalikes based on profile data and audience overlap.
2. Heepsy – Filter influencers by category, location, and audience traits to surface similar profiles.

What to keep manual:

After automation gives you a shortlist, it’s worth manually reviewing each profile to ensure their content tone and values actually align with your brand. Not every "similar" creator will feel like the right fit once you look closer.

Mistake to avoid:

Don’t just rely on visuals. Some creators may look similar in style but serve entirely different audiences. Always check their follower base and past brand partnerships before reaching out.

Pro tip:

Start your lookalike search from creators who’ve already converted well for your product. That way, you’re not just matching style, you’re doubling down on performance.

3. Influencer’s Performance Tracking

Once a campaign goes live, tracking how each influencer performs is critical. But doing it manually becomes a spreadsheet nightmare, especially if you're juggling multiple creators.

What you can automate:

• Collecting data like clicks, sales, and conversions from each influencer
• Monitoring engagement metrics across posts and stories
• Creating individual performance dashboards

Tools to use:

1. SARAL – Tracks influencer performance by tying content to metrics like conversions, revenue, and ROI in one place.

1. Shopify Collabs – Offers basic influencer tracking for Shopify stores, including sales attribution.
2. Impact.com – Enterprise-level affiliate tracking with custom reporting and influencer attribution. Ideal for brands requiring data-heavy analytics of affiliate programs.

What to keep manual:

You’ll still want to do a manual review of context. Like why a certain post underperformed (bad timing? off-message content?) or whether an influencer went off-script. These qualitative insights help you optimize future campaigns in ways numbers alone can’t.

Mistake to avoid:

Don’t judge creators purely on one post’s numbers. Some posts are better for awareness, others for conversions. Look at the bigger picture and multiple content pieces before making a call.

Pro tip:

Create benchmarks for each influencer tier (nano, micro, macro) to set realistic expectations. Nano influencers tend to have higher engagement but lower reach, so focus on interactions. Micro influencers offer a balance, with an emphasis on conversions and clicks. Macro influencers have a broader reach but lower engagement, so track impressions and brand awareness. This ensures you're comparing similar influencers, leading to more accurate insights.

4. Tracking Influencer Content

Once influencers post content, you need to track it to ensure it aligns with your campaign goals, resonates with the audience, and meets brand guidelines.

What you can automate:

• Tracking when and where influencer content goes live
• Monitoring the performance of posts and stories in real time
• Gathering data on likes, comments, shares, and reach
• Flagging posts that need attention (e.g., if a post is late or missing a required hashtag)

Tools to use:

1. SARAL – Automatically tracks all influencer content, from posts to stories, and consolidates data for easy reporting.

1. Hootsuite – Use its social listening tools to track influencer content across multiple platforms.
2. Upfluence – Monitor influencer content performance and engagement rates with detailed insights.

What to keep manual:

While tools track the numbers, it’s important to manually review each post for overall messaging, creative quality, and alignment with your brand guidelines. This ensures you’re not just tracking metrics, but also maintaining content integrity.

Mistake to avoid:

Don’t overlook content quality for the sake of metrics. Engagement is important, but a poorly executed post could hurt your brand’s image. Always balance performance with creativity.

Pro tip:

Set up alerts to track when influencers go live, so you don’t miss a post. This lets you react quickly, whether that’s resharing a post to your audience or giving real-time feedback.

5. Outreach & Follow-Ups:

Reaching out to influencers and keeping the conversation going can eat up hours if you're doing it manually. Automating parts of the process helps you stay organized without sounding robotic.

What you can automate:

• Sending personalized outreach emails at scale
• Scheduling follow-up reminders if you don’t hear back
• Managing replies and segmenting based on interest level

Tools to use:

1. SARAL – Automates influencer outreach with customizable templates while keeping your communication human.

1. Lemlist – Great for setting up outreach sequences with built-in follow-up triggers.
2. Influencity – Offers outreach workflows tailored for influencer campaigns, including CRM-style tracking and follow-ups.

What to keep manual:

Your first few messages should still feel personal. If you're reaching out to a high-value creator, take a few minutes to reference something specific about their content or audience. That small effort makes a big difference in response rates.

Mistake to avoid:

Avoid sounding like a generic PR pitch. Influencers get dozens of these. Be clear, human, and respectful of their time and work.

Pro tip:

Build a few outreach templates for different influencer types (nano, micro, macro), so you can quickly tailor your messaging without starting from scratch each time.

Want to save time on outreach? Check out these ready-to-use influencer outreach templates we created for you. They’re designed to help you start more conversations, get better replies, and build real relationships—without writing every email from scratch.

6. Product Seeding Coordination

Sending free products to influencers is a great way to kick off influencer collaborations, but keeping track of who gets what, when it ships, and if they post is a logistical mess if you’re doing it by hand.

What you can automate:

• Collecting shipping info from interested influencers
• Creating and managing influencer seeding lists
• Sending reminders to influencers once products are delivered
• Updating delivery status in your campaign tracker

Tools to use:

1. SARAL – Handles product seeding end-to-end, from collecting shipping details to tracking delivery and automating follow-ups.

1. GRIN – Offers automated workflows for sending products, managing inventory, and syncing with fulfillment systems.
2. Shopify Collabs – Simplifies product gifting for Shopify brands by integrating seeding directly with your store.

What to keep manual:

You’ll still want to personalize product selections for top influencers and handle any special packaging or notes manually. These small touches can turn a simple unboxing into a genuine brand moment.

Mistake to avoid:

Don’t send products without confirming interest or fit. Blindly seeding products can waste inventory and damage your relationship with creators who aren’t aligned with your brand.

Pro tip:

Always include a clear but friendly ask when you send the product. Whether it’s a story, post, or just feedback. Don’t assume they’ll know what to do with it.

7. Contract Generation

Once an influencer agrees to collaborate, it’s time to get things in writing. But manually drafting contracts, adjusting terms, and chasing signatures? That’s a time sink you don’t need.

What you can automate:

• Generating influencer contracts from reusable templates
• Auto-filling key details like deliverables, payment terms, and timelines
• Sending contracts for e-signature and tracking status

Tools to use:

1. SARAL – Auto-generates contracts with the required details and sends them for e-signature in just a few clicks.

1. Lumanu – Helps with contract management and also ensures smooth payments and compliance for creators.
2. Klear – Lets you create and send influencer agreements with pre-filled campaign terms and legal clauses.

What to keep manual:

Always review the contract before sending, especially for high-value partnerships. Make sure it reflects any custom terms you discussed, like content rights, exclusivity, or payment splits.

Mistake to avoid:

Don’t reuse old contracts without checking the details. Sending outdated or incorrect terms can damage trust and delay the campaign.

Pro tip:

Build contract templates for different campaign types (gifting, paid, long-term ambassador), so you're not starting from scratch each time.

8. Overall Performance Reporting

After a campaign wraps up, stakeholders/clients want to see results fast, especially for larger-scale campaigns. Manual reporting takes hours and often leads to inconsistent or incomplete data. Automation helps you deliver clean, insightful reports without the hassle.

What you can automate:

• Collecting overall campaign performance data (reach, clicks, conversions, etc.)
• Generating visual reports with charts and summaries
• Breaking down performance by influencer, platform, or content type
• Exporting reports for internal or client reviews

Tools to use:

1. SARAL – Auto-generates campaign reports with real ROI metrics tied to each influencer, campaign, and content piece.

1. Influencity – Offers customizable dashboards that auto-pull influencer performance data for easy sharing.
2. HypeAuditor – Provides campaign summaries and benchmark comparisons across influencer tiers and verticals.

What to keep manual:

Add context to the numbers, like which creators brought the most qualified traffic, or what kind of content worked best. Reports with insights (not just data) are what help you improve future campaigns.

Mistake to avoid:

Don’t send reports without checking for gaps. If a post didn’t get tracked or a link was broken, your report might misrepresent the actual impact.

Pro tip:

Create a “highlight reel” slide at the top of your report. It gives execs or clients the big wins up front, without them digging through the details.

9. Payouts

Paying influencers accurately and on time builds trust, but managing invoices, tracking deliverables, and handling tax info manually can get chaotic, fast.

What you can automate:

• Tracking which influencers are owed what, based on deliverables completed
• Sending payments directly through integrated platforms
• Managing tax forms and compliance automatically
• Setting payment reminders and batch processing payouts

Tools to use:

1. SARAL – Lets you manage influencer payouts(flat fees & affiliate commissions) in bulk, track payment status, and ensure creators are paid only after deliverables are completed.

1. Collabstr – Automates influencer payment workflows and ensures smooth transactions tied to campaign milestones.
2. Klear – Connects influencer activity to payment milestones, making it easy to approve and release payments automatically.

What to keep manual:

Double-check payment approvals for larger partnerships. And if you're rewarding influencers based on performance (like commission or bonuses), it's worth reviewing the numbers before sending money.

Mistake to avoid:

Don’t delay payments or make influencers chase you. It damages your brand reputation and could turn creators off from working with you again.

Pro tip:

Set a payment cadence, like bi-weekly or monthly, and stick to it. Predictability makes you look more professional and keeps influencers happy.

Final Thoughts:

You can automate 70–80% of your influencer marketing workflow—freeing up time, reducing errors, and scaling your efforts without burning out. But remember, not everything should be automated.

The real magic in influencer marketing isn’t just in processes or metrics—it’s in the relationships you build. Tools are great for handling the repetitive, operational tasks. But when it comes to trust, creativity, and long-term loyalty, only human connection can deliver that. Influencers want to work with brands that see them as partners, not just content machines.

Taking the time to understand their voice, appreciate their audience, and communicate personally—that’s what leads to stronger collaborations, authentic content, and repeat partnerships. Automate the grunt work, but never outsource the relationship.

If you're just getting started, pick one or two tasks from this list—like outreach or performance tracking—and build from there. The key is progress, not perfection.

Want to automate everything we covered here? SARAL helps you automate it all—outreach, content tracking, seeding, payouts, and more—in one simple tool.

No bloat. Just what you need to grow your program and your brand. Leading brands like Brez, Slumberkins, and Branch Furniture are already using SARAL to build powerful nano-influencer networks that drive consistent sales and authentic engagement. Don't waste time scrolling through social media or overpaying on marketplaces.

Book a 30-min personalized demo today and join brands that are getting better results with nano influencers.