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GRIN Vs. Upfluence for Your Influencer Marketing Program

The two tools are similar but different, here's how to pick the right one for your business
Posted on
October 30, 2022
6 minute read
Betty Ganai
Customer Success at SARAL

There is a range of influencer marketing platforms available in the market but GRIN and Upfluence are two of the most popular choices. Both are highly rated influencer marketing solutions and come with their own sets of features and advantages.

Upfluence comes with great capabilities for influencer search and allows you to make authentic influencer partnerships easily. Whereas, GRIN offers excellent services to integrate popular e-commerce platforms to display influencer-created content on your online store to boost sales.

In this article, we’ll discuss everything you need to know about GRIN Vs. Upfluence for your influencer marketing program. It’ll help you choose the solution that suits your unique needs the best.

GRIN Vs. Upfluence: Comparison Chart

Source: SARAL

GRIN Vs. Upfluence: Features Comparison

Both GRIN and Upfluence offer tons of features that you can use to improve the social presence and sales of your online business through influencers. Here we’ll discuss the features these platforms offer to help you choose the best option.

GRIN Features

Founded in 2014, GRIN is one of the fastest-growing all-in-one relationship management solutions. It allows you to uncover the most influential individuals on social media platforms. Here’s a list of features that GRIN offers to cultivate an authentic and reliable influencer network.

Influencers Recruitment

GRIN offers tools to help users to find an influencer on social media who talk about the products that your brand offers. You can contact those influencers and form authentic and long-term relationships. Those influencers will work as your brand ambassadors, which will drive their massive online following to your brand.

It also offers tools to assess the credibility score of influencers. It’ll allow you to determine the authenticity, seriousness, and genuineness of an influencer and recruit only those individuals who will actually help your brand.

Relationship Management

GRIN allows you not only to form relationships with influencers but also helps you manage and nurture them properly. You can use built-in outreach templates to send emails and track email opens and replies.

The platform also allows you to track the current status of your partnerships with influencers to take necessary measures to strengthen them. There’s a built-in payment system in GRIN to send payments and discount codes to influencers and participants as well.

E-Commerce Integration

GRIN offers integration services for a range of e-commerce platforms, such as Salesforce, Magneto, WooCommerce, and Shopify. It allows you to keep everything that your influencer marketing team needs in one place.

Additionally, you can also use this feature to streamline the influencer product gifting management system. It’ll help you suggest products to an influencer based on their preferences and taste. You can also import multiple products for influencers so that they can pick desired ones.

Track Results of Your Influencer Campaigns

Tracking the real-time results and ROI of your campaign is the most important part of any influencer marketing campaign. GRIN also offers a comprehensive analytic tool to track the current status and success of your influencer campaigns.

It allows you to track KPIs (Key Performance Indicators), such as budget, expenditures, conversions, revenue, and ROI. You can also monitor different metrics, like clicks, views, and engagement, of posts by your influencers.

Content Management

GRIN provides you with access to all of your user-generated and influencer content so that you can monitor it in one place. The platform has several filters including color, performance, post type, and hashtags. You can also download all the content you see and repurpose it as desired.

Upfluence Features

Founded back in 2013, Upfluence is an excellent marketing solution that allows you to discover and contact influencers on a range of social media platforms. Here’s a list of features the Upfluence offers.

Influencer Search System

One of the best features of Upfluence is its comprehensive influencer search system. The platform features a massive community of influencers active on different social media platforms.

How to find more influencers for your brand

You can use this to find more influencers for your brand based on the community size, engagement rate, region, and keywords. Setting the search criteria depending on your needs allows you to find the best influencers for your brand.

Email Templates for Recruiting Influencers

Once you have created a list of influencers that you want to recruit, you can use built-in email templates to contact all of them in a single go. The best thing about these pre-made templates is that you can customize them as you want.

The email system of Upfluence also allows you to track your email campaigns to see which influencers you have contacted and how many of them responded.

Influencer Campaign Management System

Upfluence offers an advanced influencer campaign management system. You can use this feature to run and track multiple campaigns simultaneously to save time and resources. There are also tools available to save your campaign briefs and allow influencers to share their drafts.

The same system also helps you make payments for influencers in more than 135 currencies and 200 countries.

Track Influencer Campaigns

Along with tracking your budget, expenses, and ROI, Upfluence also allows you to track the performance of each post shared by your influencers. It allows you to find your best-performing posts, discover the best influencers driving traffic and revenue, and see impressions and views on all your social posts.

Integrations

Upfluence offers integration services with a range of marketing apps and e-commerce solutions, such as WooCommerce, Shopify, Outlook, Google, and MailChimp. It allows you to keep all your marketing tools in one place and streamline your influencer marketing.

Pricing and Subscription Structure

Both GRIN and Upfluence are SaaS (Software as a Service) platforms, and offer services on a subscription basis. Both of them do annual contracts and will cost you a lot upfront.

Upfluence

Upfluence offers three types of accounts, including Growth, Scale, and Enterprise and you can choose the one based on your brand’s needs. The Growth subscription is designed for start-ups to grow their business and it comes with limited features.

The Scale subscription is designed for small brands that want to scale their business and it offers more features than the Growth account type.

The Enterprise, as the name suggests, is for big companies to improve their performance and ROI and it flaunts all the features that Upfluence offers.

GRIN

GRIN's subscription is fully customizable. You need to provide the company with your brand’s information, such as size, current influencer marketing status, and your goals. After that, the company offers a bespoke subscription that best suits your brand’s needs.

GRIN Vs. Upfluence: Pros and Cons

Upfluence Pros and Cons

GRIN Pros and Cons

GRIN Vs. Upfluence: Alternative

If you think that tying yourself into an annual contract is a bit too much, and that tools should not cost you $10K+ upfront, then I have good news.

SARAL is a more affordable, easier, and simpler solution than GRIN and Upfluence. It supports all the major social media platforms including YouTube, TikTok, and Instagram.

Unlike more influencer marketing tools, SARAL doesn’t gate access with annual contracts and offers a limitless database to find the best influencers on social media based on your brand. It’s an easy-to-use solution that can help you take your influencer marketing to the next level.

Final Verdict

Both GRIN and Upfluence offer great features that you can use to improve your influencer marketing and boost your sales. However, they have their own sets of cons that you must keep in mind.

We hope this comparison guide will help you choose the platform that suits you the best. If you’re unsure about these platforms, you can also try SARAL for the same purpose.