Ready to drive incremental growth with influencers?
If ditching the randomness of influencer campaigns and building a predictable, ROI-first influencer program sounds like a plan. Consider talking to our team!
Is Influencer Marketing Working?
ou've seen influencer marketing work. Better creative, warmer audiences, customers who stick around. But your dashboard only shows a fraction of the impact, so when you ask for budget, finance says no. The problem isn't influencer marketing. It's that last-click attribution was built for ads and not *influence*. It credits the last touchpoint and ignores that TikTok video that started the journey three weeks earlier. This guide shows you how to measure what your dashboard misses, report it in language finance understands, and handle every objection with frameworks from brands that have already won this fight. Featuring expertise from: CMOs and marketing leads at Slumberkins, Spacegoods, Charlie Oscar, KnoCommerce, and more.
Why last-click attribution systematically undervalues influencers
Three layers of ROI you should share with Finance
Tracking setup for full funnel impact
Reporting cadence that wins budget
Scripts for every objection from your CFO!
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Contents
Weekly Influencer Marketing Insights
Learn what’s working in real-time with influencer marketing for other brands.
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Why are DTC marketing teams choosing SARAL?
Built with Strategy in mind
SARAL is not just another influencer platform. It was created to enable a specific "Predictable Influence" strategy that helps you build a profitable, ROI-first influencer program.
Easy to learn, simple to use
SARAL has the modern & friendly user experience. It’s easy to train your team and start running your influencer program in days, not weeks or months!
Let AI do the boring work
Our AI assistant, SIA, helps you find the best influencers, automate personalized reachouts, ship products, manage conversations, and more! Let AI handle the grind so you can focus on building creative campaigns!
Win with Expert-led Consulting
We understand that the best software with the wrong strategy does not work. Your SARAL subscription comes with expert-led onboarding and ongoing consulting via Slack and Zoom to maximize the chances of your success.
Easy to learn, simple to use
SARAL has the modern & friendly user experience. It’s easy to train your team and start running your influencer program in days, not weeks or months!
