Origin Story

In late 2021

I was laying on a beach in Goa, India.

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You may think I was relaxing… But the reality was that I was stressed as hell!

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I was there to train BJJ on these mats at the American Kickboxing Academy in Goa.

But the brutal workouts were not what was stressing me out. It was the email inbox back in my hotel room.

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I knew it was going to be full of 100’s of influencers who wanted to promote my client’s brands. My laptop was a mess with multiple spreadsheets, clunky CRM’s in Notion, link generation, tracking software, products pending to be shipped 😓

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I dreaded walking back to my room and looking at all that!

Looking back, it was a good problem to have.

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Most brands hardly get 10 influencers to promote them… EVER. Our brands were getting 100’s every month!

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The situation was clear: My methods were working better than everyone else’s. But my management of the whole thing was unable to keep up.

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Every software tool I had spoken to was too complex and too expensive. $20,000 for software, paid upfront annually, to manage influencers?

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Are you fucking kidding me?!

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Being in the industry, I had spoken to a few brands and marketing managers. They all were tired of:

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Expensive and complicated-as-hell influencer software.
Unfair long-term contracts
Tech products not being on-par with what a modern & emerging DTC brand needs

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It was in this moment that I decided to change the game.

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🚨 The problem was that influencer marketing was too complex and very expensive to do.

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It was an “elite” marketing channel only reserved for big brands that can spend $100s of thousands of dollars on influencers.

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How do I take something that’s expensive, complex and guarded, and give people an option to do it in an affordable, simple, and guided manner?

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The problem was hard. But I was here for it.

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The result is the product you see today. This is how SARAL was created.

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Yash Chavan,

Founder, SARAL

About me

My marketing agency was about to get fired…

We were working with a handful of clients, handling all of their marketing for them.

Everything was amazing until iOS 14.5 happened and Facebook ads crashed.

It messed up our brand’s top of funnel. They were spending too much to acquire customers, and making a loss!
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Obviously, as their marketing ninja, it was my job to figure this out.… or I could get fired and my brands could continue making losses.

It was at this point when it came to me...
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People don’t like or trust ads anymore 💡
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Yeah you can do some fancy shit and try to go viral with it. It might work. But ads are no longer a reliable acquisition system. The days when brands relied fully on ads for acquisition are over.

This was right around lockdown and people were living more online than ever before. Which means the trust was with influencers who were creating content on full-throttle!
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Not with celebrities. Not with ads. Not with institutions.

The trust was with authentic influencers on social media.

‍Long story short… we tried influencer marketing and it worked like a charm.
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We were able to reduce acquisition costs by 500% and got higher quality customers who kept buying again. Our brands were no longer reliant on BigTech ad platforms for growth.
and I saved my ass from being fired!

Since then, we scaled influencer programs from 0 to 300+ influencers and generated $100s of thousands of dollars in net new revenue for clients.

So that’s me. I’m Yash Chavan, a marketer at heart who loves solving problems for brands like yours.

The Epiphany

What I realised after working with 1000’s of influencers was this…

The creators I built good relationships with always performed better than the ones who we did transactional deals with.

The relationships were what led to the actual ROI in the end.

So when we built SARAL, our focus was on the relationship first.

Relationships are the core building block of our tool right now, and always will be. Our mission is to democratize influencer marketing for small and emerging brands and make it as simple as running a Facebook ad.

My vision is to help build long-term meaningful relationships between brands and influencers, that lead to profit for both parties.

Our Unique Brand-First Process

I know we’re a software company. But I’m not one of those dorky Silicon Valley tech founders who just cares about technology.
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Or one of the trend hoppers that builds something simply because it’s trending.

Yes, I have a passion for building tech products and the fact that influencer marketing is taking off helps us.

But my core motivation was always: How do I help brands (you!) make the most amount of money with influencers?

‍So what did I do when I felt the pain and decided to do something about it?

I spoke to 40+ DTC founders, agency owners, and influencer marketing managers about their situation and how I could build software that truly helps them.

I’m proud to say that most of the features in SARAL were not my “startup idea”. They were all direct translations of our customer’s problems into features that make their lives easier.

When you become a part of SARAL, your problems are my problems.

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Our competitors raise $10s of millions of dollars, pander to investors, and burn money to grow.

We simply focus on YOU and helping you make profit. We have not raised a single penny in venture capital. Our customers (you!) are our investors.

All of this work has led to us being covered by some of the top publications in the influencer, ecommerce, and startup space.

We make it dead-ass simple to run an influencer program… and that’s an understatement.

You don’t have to listen to me, here’s what our customers have to say…

If you are wanting to know how to find brand ambassadors to promote your products, I definitely recommend using SARAL. It is a really really easy tool to use, very user friendly! I haven't even used it for a week but I found so much value & it gave me so much time back. I have all the influencers ready to go!"

Brittney Bundles

Founder

Building a community of influencers is CRITICAL for ecommerce success in 2023. If you go the traditional way - influencers become a resource drain. An ambassador program built using modern tools fixes these problems. We're seeing this strategy crush it with some of our clients. SARAL has got a unique relationship-first approach to this which is unlike any other tool I’ve used before. Find influencers, personalize outreach emails at scale, track performance, and automate the boring work. The free trial is worth checking out!

Chase Dimond

Top Ecom Email Marketer & Partner at Structured

“It’s fast, it’s cool, it’s easy. I can just run it right off the bat. I don’t have patience to look at so many stats in other tools. With SARAL, I can just get data that I truly need and get shit done!”

Danika Dim

Influencer Marketing Lead

We hire 2-3 people per account to "curate" lists. We feature this as our "hand curated lists". But honestly, this is SO much better and so much automation already. I love that it automatically finds influencers!

Maia Benaim

Founder

SARAL was able to connect us to suitable influencers in a timely and professional manner.

Sara Tellez

Marketing Specialist

From influencer discovery and outreach to overseeing the status of campaigns, SARAL organizes all the moving pieces of our program. Massive time saver.

Zach Grove

Director of Marketing

The SARAL platform is everything I was looking for to help build, launch, and manage our affiliate/influencer marketing strategy! From identifying and reaching out to influencers specifically within our niche, to back-end operational support tools to help track performance, SARAL has it all. Additionally, the team is solid and super responsive and helpful. 10/10 would recommend to any brand looking to scale and manage a successful influencer marketing strategy!

Chris Manus

Owner

SARAL has completely changed the way I approach influencer marketing! With its intuitive user interface and advanced analytics, SARAL easily finds the perfect influencers for any campaign and also offers powerful tools to manage and optimize campaigns. I can check engagement rates or save creators while browsing my lists directly with the chrome extension on IG, TT, and YT! SARAL has everything I need to run an Influencer Marketing Campaign.

Tawhid

Influencer Marketing Specialist

“SARAL is awesome so far! Made my life so much more efficient.”

Siva Dhamotharan

Chief Marketing Officer

What a great find - SARAL! This single platform is just what I had been searching for when it comes to running campaigns. There’s no need to fuss around with multiple tabs and tools, since SARAL is an ‘all-in-one’. Navigating SARAL is easy and makes work a breeze. Knowing that things will only get better in terms of SARAL’s development is exciting and inspiring!

Stephanie Joney

Founder

Before, my team and I had problems with organization for our influencer marketing. Through using SARAL, we were able to keep track of all our influencers and increased our response rate for them to test out our product. It saved a lot of time for our Social Media Assistant!

Patricia Redulla

Marketing Manager

Saral has been a game-changer for our influencer marketing strategy. Before we found Saral, sourcing and managing influencers on social platforms was a time-consuming and difficult process. But with Saral, we were able to source 300 TikTok and YouTube influencers in a matter of hours and onboard 20+ influencers in just a few weeks. It's a very user friendly tool that made it easy for us to find the right influencers for our brand and streamline our communication and collaboration with them. I highly recommend Saral to any business looking to level up their influencer marketing efforts.

Daniel Cruz

Head of Growth

"Yash is a superhero. I've modeled most of my life decisions not around a specific what but a who--don't choose a class, choose a professor to study under, etc. Even though I'm new to SARAL and have barely dipped beyond the surface of its functionalities, I know that Yash is the real deal, so I will stick by him."

Finnegan Shepard

CEO, founder

I was overwhelmed with managing dozens of Google sheets. I really love how SARAL has streamlined this process, I can literally open the relationship view inside SARAL and track which influencers are in which stage and I can even filter them with tags. SARAL is by far the most efficient, clean and affordable influencer marketing tool I've used till date.

Ambuj Vats

Influencer Marketing Lead

For small business owners with no time to focus on influencers and follow up (me!), Saral is honestly, AMAZING. They are always "on", no micro-managing their team which is so important as other platforms do not have such dedicated and responsible teams. Believe me, I have tried them all. RESULTS matter and they WIN here!

Kelli Klus

President

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Where we’re headed…

We’re on a mission to make influencer marketing as simple as possible so you can run campaigns effortlessly.

The goal is to become your end-to-end assistant for influencer marketing. The future holds more simplicity, better tooling, and higher profit for you. Want in?

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No Contracts. Cancel anytime.

You’re In The Best Hands

We are actively being guided by some veterans in ecommerce and influencer marketing. Their cutting edge insights means we’re able to be ahead of the curve and give you a product that’s built for the future so you can do the type of marketing that’ll take years for others to catch up with.