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Compare Shopify Collabs vs. Upfluence to find the best influencer marketing tool. Explore features, use cases, pricing, and pros and cons to decide.
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Influencer marketing is no longer just an experimental channel for future campaigns. It has become a key growth driver for brands of all sizes.
With rising ad costs, more brands are leveraging influencer marketing to increase brand awareness and acquire new customers at lower costs. To streamline the process, many turn to influencer marketing platforms to discover, onboard, and manage influencers while automating manual tasks.
Among these platforms are Shopify Collabs and Upfluence, two popular tools that help eCommerce brands run and scale their influencer programs. In this blog, we’ll compare their capabilities, key features, pricing, user reviews, pros, and cons to help you decide which one is the best fit for your business.
Team Fit: Shopify Collabs is ideal for small to mid-sized eCommerce brands, especially those already using Shopify, seeking a straightforward, budget-friendly influencer marketing solution. Upfluence caters to larger enterprises and agencies requiring comprehensive influencer management across multiple platforms.
Cost & Flexibility: Shopify Collabs offers a free-to-use model with a 2.9% processing fee on payments to creators, making it accessible for brands with limited budgets. Upfluence, with its advanced features, comes at a higher price point, suitable for businesses ready to invest in robust influencer marketing tools.Shopify
Workflow Style: Shopify Collabs focuses on simplifying influencer discovery and collaboration within the Shopify ecosystem. Upfluence provides a full suite of tools, including AI-powered influencer search, detailed analytics, and multi-platform campaign management, catering to complex marketing strategies.
Best Fit Strategy: Choose Shopify Collabs if you're a Shopify merchant starting out with influencer marketing and looking for an easy-to-use, cost-effective solution. Opt for Upfluence if you need advanced features and have the resources to manage large-scale, data-driven influencer campaigns.
Shopify Collabs (formerly Dovetale) is a marketplace app by Shopify that connects Shopify merchants with creators for affiliate & influencer partnerships. Brands can invite creators, share affiliate commission offers, and manage gifting, discount codes, and payments. Creators can find products, generate commission links, and apply to affiliate programs.
Small-to-medium-sized eCommerce businesses, exclusively Shopify merchants starting out with influencer and affiliate marketing.
Shopify Collabs is free for both merchants and creators to use. The only cost is a 2.9% fee on automated payments for sales driven through influencer collaborations.
Free Trial? Yes.
To join the Collabs Network, complete your profile, avoid dropshipping stores (they aren’t accepted), add at least one product with a set price, enable auto-payments (the only payout option), and generate $10,000 in sales over the past year. Be sure to install the app from the Shopify App Store to get started.
Upfluence is an influencer marketing platform that helps brands and agencies manage influencer campaigns efficiently. It provides tools for discovering influencers, managing relationships, and tracking campaign performance.
This platform is ideal for medium to large e-commerce brands, marketing agencies, and large enterprises running high-volume influencer campaigns.
Basic Packages: Some reports indicate that the platform can start as low as $478/month for smaller-scale businesses or more limited feature sets.
Enterprise Packages: For larger businesses or those needing more advanced features, the pricing can go up to $2,000/month or more.
Free Trial? No.
To get started, you'll need to book two calls: a discovery call for qualification, followed by a demo call where the Upfluence team will walk you through the platform.
Getting authentic, high-converting UGC from influencers—without the high price tag is highly possible with the right tactics. Check out this FREE guide to learn proven strategies for sourcing cost-effective but authentic influencer content that feels real and drives tangible results.
SARAL is an all-in-one influencer marketing platform excels at what matters most:
...and so much more so you can focus on things that can't be automated, like building relationships.
We handle the time-consuming grunt work so you can focus on strategic decisions, building relationships with influencers, and more.
Book a personalized demo for a free trial and we'll walk you through exactly how to make your campaigns run smoother, faster, and better at a brand-friendly pricing.
Learn what’s working in real-time with influencer marketing for other brands.
Are you a CPG brand looking to drive revenue? This guide will show you how influencer marketing can take your brand to the next level. Get actionable insights and proven tactics to build strong influencer relationships and see real growth.
If you want to build a community of influencers that can’t stop talking about you, consider giving the free trial a shot!