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Compare SARAL vs. Shopify Collabs to find the best influencer marketing tool. Explore features, use cases, pricing, pros and cons to make a decision.
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In today’s day and age of eCommerce, influencer marketing isn’t just a marketing channel to keep a backlog for future marketing experiments. It’s become a go-to channel for a brand of any size.
With the rise of ad costs, brands are turning to influencer marketing to drive brand awareness and acquire new customers. But, to make it happen, brands turn to influencer marketing tools to find, onboard, and manage all their influencers automating away the manual tasks.
Among these are Shopify Collabs and SARAL, two tools helping eCommerce brands manage influencer programs. In this blog, we’ll talk about how each tool’s capabilities, key features, pricing, user reviews, pros, and cons so that you can come to a decision on which one to choose.
Team Fit: SARAL is tailored for eCommerce brands and agencies seeking a comprehensive influencer marketing solution with advanced features. Shopify Collabs is designed for small to medium-sized Shopify merchants looking to initiate influencer collaborations within the Shopify influencer network.
Cost & Flexibility: SARAL offers flexible quarterly pricing plans starting at $12K per year, catering to various stages of influencer marketing. Shopify Collabs is free to install for Shopify merchants, with a 2.9% processing fee on payments to creators.
Workflow Style: SARAL provides a full-stack platform with features like influencer discovery across multiple platforms, automated outreach, CRM, affiliate tracking, and social listening. Shopify Collabs focuses on connecting Shopify merchants with creators, managing gifting, discount codes, and commission payments within the Shopify admin.
Best Fit Strategy: Choose SARAL if you're looking for a robust, scalable influencer marketing platform with advanced automation and analytics. Opt for Shopify Collabs if you're a Shopify merchant and are just getting started with influencer marketing.
SARAL is a simple, affordable, and user-friendly influencer marketing tool built for eCommerce brands of all sizes. With SARAL, you actually systemize your influencer marketing efforts, which is what gets you results. We don't do unfair annual contracts, or have a month-long onboarding process.
If you're still using Google Sheets or some other tool to manage influencers, you're wasting hours each week on stuff that does not move the needle. You can use SARAL to automate the boring work and make some real money with influencers.
Ecommerce and DTC Brands of all sizes. Influencer Marketing Agencies of any scale. We developed this platform for influencer managers, CMOs, and CEOs/Founders. Anyone can use it and build your ambassador programs.
SARAL offers flexible quarterly pricing to suit different stages of your influencer marketing journey:
Check out each plan in detail here.
Yes, a free trial is available for you to explore SARAL's features once a call is complete. Try it out for yourself here.
Shopify Collabs (formerly Dovetale) is a marketplace-style app by Shopify that connects Shopify merchants with creators for affiliate & influencer partnerships. Brands can invite creators, share commission offers, and manage gifting, discount codes, and payments. Creators can find products, generate commission links, and apply to affiliate programs.
Small-to-medium-sized eCommerce businesses, exclusively Shopify merchants new to influencer and affiliate marketing.
Shopify Collabs is free for both merchants and creators to use. The only cost is a 2.9% fee on automated payments for sales driven through creator collaborations.
Free Trial? Yes.
To join the Collabs Network, you need to complete your profile, avoid running a dropshipping store (as they aren’t accepted), add at least one product with a set price in the settings, enable auto-payments (the only payout option), and generate at least $10,000 in sales over the past year. You need to install the app from the Shopify App Store before you can start using it.
Getting authentic, high-converting UGC from influencers—without the high price tag is highly possible with the right tactics. Check out this FREE guide to learn proven strategies for sourcing cost-effective but authentic influencer content that feels real and drives tangible results.
Ultimately, the right platform is the one that aligns with your needs—whether it’s quick affiliate sales or a full-fledged influencer marketing program. Choosing between Shopify Collabs and SARAL depends on your business goals and influencer marketing strategy.
If you're a Shopify merchant looking for built-in affiliate tool, Collabs might be a good starting point. However, if you want to scale your influencer marketing with automations, long-term relationship management, and a larger creator search engine, SARAL is the better choice. It handles all the tedious work so you can focus on building genuine relationships with influencers who love your brand.
Book a free demo here, and let us show you how it can help you build a successful, profitable influencer marketing program.
Learn what’s working in real-time with influencer marketing for other brands.
Want to build an affiliate army that actually drives sales? Industry expert Kim Biddle, Founder of Clutch Affiliate, shares her decade-long experience for turning casual partners into passionate brand champions. No fluff, just real strategies that work.
If you want to build a community of influencers that can’t stop talking about you, consider giving the free trial a shot!