10 SARAL Alternatives for Influencer Marketing

We built SARAL to be the simplest and an all-in-one influencer platform for many Ecommerce and DTC brands looking to build influencer & ambassador programs, but it's always wise to explore your options. Several compelling alternatives are available, whether you're seeking different features, and pricing structures, or focusing on a specific aspect of influencer marketing.

This guide will walk you through some of the top competitors to SARAL, highlighting their strengths and helping you determine the best fit for your needs. But, first, let’s explore why brands look for tools beyond SARAL.

Why Brands Choose Other Platforms Over SARAL?

1. Not a Marketplace or Limited Database

SARAL isn’t a marketplace where all creators are listed, nor does it rely on a fixed database. Instead, it lets you find and reach out to creators anywhere on the internet—whether that’s Instagram, TikTok, YouTube, or even blogs. You’re not restricted to a closed ecosystem.

2. Not for Passive Affiliate Promotions

If your goal is to send free products and hope influencers post about them, SARAL might not be the best fit. It’s built for brands who want to actively manage relationships and run influencer programs with purpose and consistency.

3. No Boosted Posts or Ad Access from Influencer Accounts (Yet)

Currently, SARAL doesn’t offer the ability to run paid ads from influencers’ social media accounts (also known as whitelisting or boosting). It’s focused more on organic partnerships and outreach, not paid amplification.

4. Not Built for Ad Attribution

SARAL isn’t optimized for tracking purchases that come directly from influencer-run ads. If your focus is on detailed ad conversion tracking, there are better tools for that. SARAL focuses more on relationship-driven influencer marketing.

10 SARAL Alternatives - All Tools At A Glance:

1. GRIN

Who Should Use This?

Medium-to-Large sized eCommerce Brands with at least 10+ member teams and $1M+ budgets

Pricing:

$25K - $40K per year. Custom plans are provided upon request only after a demo.

Free Trial? No.

Features of GRIN:

1. Influencer Discovery
2. Relationship Management
3. UGC Management.
4. Performance Reporting & Analytics
5. Payments
6. Campaign Management.
7. Ecommerce Integrations
8. Data Import & Export tools.
9. Exclusive Community for brands & creators.

Pros:

1. Helps you efficiently manage influencer UGC
2. Provides detailed analytics for campaigns
3. Multiple Ecommerce Integrations to automate workflows.
4. Shopify App Integration helps you manage campaigns very easily.

Cons:

1. Toxic Contracts Lock Brands in With No Way To Cancel.
2. Onboarding is Long and Takes Forever To Train The Team
3. Software is Clunky and Not Easy To Use
4. Limited Features and Hidden Fees, Constant Upselling.
5. Instagram Search Functionality isn’t available.

User Review on G2:

SARAL Vs. GRIN:

Choose GRIN if you're an e-commerce brand running high-volume, performance-driven campaigns and need deep integrations, reward tracking, and hands-on support—just be ready for annual contracts. Choose SARAL if you want a simpler, more flexible platform with brand-friendly pricing, automated outreach, and support for any industry. It's ideal for lean teams focused on building long-term creator relationships without the complexity of enterprise tools.

2. CreatorIQ

Who Should Use This?

Global eCommerce Brands and Enterprise brands having large influencer marketing budgets with large teams.

Pricing:

While specific pricing details are not publicly disclosed, reports suggest that plans typically start at approximately $2,350 per month with an annual commitment, totaling around $28,200 per year. Other sources indicate that pricing may begin at $36,000 per year, depending on the selected features and services.

Free Trial? No.

Features of CreatorIQ:

1. Influencer Discovery(20M+ Creators in its database).
2. Check influencer audience demographics
3. UGC & Campaign Management.
4. Influencer Whitelisting.
5. Influencer Payments.
6. Performance Reporting & Custom Dashboards.
7. Social Commerce
8. Heavy Data Analytics.
9. Data Import & Export Tools.

Pros:

1. Own Private Influencer Portal
2. Built for Big Brands and Agencies
3. Enterprise-Grade Security & Compliance
4. Supports Complex Workflows & Integrations

Cons:

1. Complexity. Very hard and clunky interface to use.
2. Very Expensive Annual Contracts.
3. Inaccurate data of some of the creators and their audiences.
4. Creator Issues. Certain analytics may not exist for all the creators or be outdated.

User Review on G2:

SARAL Vs. CreatorIQ:

Choose CreatorIQ if you're a large organization with complex influencer marketing needs, a big team, and want advanced analytics, AI-powered tools, and a wide range of campaign features—even if it means a steeper learning curve. Choose SARAL if you're a leaner team or brand looking for a simpler, more user-friendly platform to run modern seeding or ambassador programs. It offers strong outreach, influencer management, and reporting tools without the complexity, making it ideal for ecommerce, DTC brands, and agencies that want to move fast.

3. Upfluence

Who Should Use This?

Medium to large businesses, especially e-commerce brands, marketing agencies, and enterprises that run high-volume influencer campaigns.

Pricing:

Basic Packages: Some reports indicate that the platform can start as low as $478/month for smaller-scale businesses or more limited feature sets.

Enterprise Packages: For larger businesses or those needing more advanced features, the pricing can go up to $2,000/month or more.

Free Trial? No.

Features of Upfluence:

1. Influencer Discovery(Creator + Blogger database)
2. UGC & Campaign Management.
3. Influencer Whitelisting.
4. Influencer Payments.
5. Performance Reporting & Dashboards.
6. Campaign Analytics.
7. Data Import & Export Tools.

Pros:

1. Blogger database. Ideal for businesses looking to partner with bloggers.
2. Helps identify influencers already within your customer base.
3. Robust campaign tracking make it a strong choice for agencies.
4. Customized dashboards help brands report data very easily.

Cons:

1. Audience Analysis is Limited.
2. Poor Customer Support.
3. Inaccuracies in Creator Data.
4. Locked-in Contracts Despite Early Dissatisfaction.
5. Lack of Clarity regarding pricing.

User Review on G2:

SARAL Vs. Upfluence:

Choose Upfluence if you’re looking for a comprehensive influencer marketing platform with robust campaign, content, and analytics tools, and you don’t mind a higher price for a broader feature set. Choose SARAL if you want a simpler, more results-oriented platform that’s easy to use, budget-friendly, and built specifically for eCommerce and DTC brands focused on ROAS and performance.

4. Later Influence

Who Should Use This?

Global/Enterprise Brands running high-volume influencer and customer loyalty campaigns.

Pricing:

No set prices. Custom pricing plans will be provided upon request after a demo.

Free Trial? No.

Features of Later Influence:

1. Influencer Discovery
2. Check influencer's audience demographics
3. UGC & Campaign Management.
4. Customer Loyalty Engine.
5. Influencer Payments.
6. Performance Reporting & Dashboards.
7. Campaign Analytics.
8. Data Import & Export Tools.
9. Social Commerce.
10. Social Media Management

Pros:

1. Helps brands bring social media & influencer campaigns under one tool.
2. Influencer discovery is divided into tiers: Micro, Macro, Mega, etc for easier filtering.
3. Built to run creative campaigns like seasonal UGC, Ratings & reviews, Pinterest.
4. Integrates with social media APIs for easier performance tracking.

Cons:

1. The creator database is very limited, making it harder to find new influencers.
2. Users often encounter technical issues that disrupt workflow.
3. The platform is prone to bugs that affect performance and reliability.
4. Social media tools may be overkill for brands looking for influencer management only.
5. The user interface is not intuitive and can be difficult to navigate.

User Review on G2:

SARAL Vs. Later:

Choose Later if you’re focused on TikTok campaigns and need a feature-rich platform to manage complex influencer marketing efforts across channels—just be ready for a steeper learning curve and higher investment. Choose SARAL if you’re a newer or emerging brand that wants a simple, affordable, and relationship-driven platform with built-in affiliate tracking, ideal for testing short-term campaigns and building long-term influencer partnerships without the overwhelm.

5. Tagger Media(Now Sprout Social)

Who Should Use This?

Large-sized eCommerce brands and influencer marketing agencies that work with large-sized brands.

Pricing:

No public pricing or monthly plans are available. All prices will be provided upon request after a demo.

Free Trial? No.

Features of Tagger Media:

1. Influencer Discovery
2. Check audience demographics.
3. UGC & Campaign Management.
4. Influencer Payments.
5. Performance Reporting & Dashboards.
6. Social Listening.
7. Campaign Analytics.
8. Social Media Management.
9. Data Import & Export Tools.

Pros:

1. Helps brands run both social media & influencer campaigns under one tool.
2. Helps you easily figure out influencer's audience fit with brand ICP fit.
3. LookAlikes feature helps you find potential similar influencers without any work.
4. Best in market for social listening, analytics, and content aggregation.
5. Helpful to understand brand sentiment via signals.

Cons:

1. Influencer marketing is an add-on rather than a core focus, which may limit depth and innovation in this area.
2. The platform is better suited for social media management, not for brands focused solely on scaling influencer programs.
3. Lacks essential features for automated influencer outreach and long-term relationship-building.
4. The pricing is high and can be restrictive for smaller brands or agencies with limited budgets.
5. Split platforms and hidden costs make it less efficient compared to dedicated, all-in-one influencer marketing solutions.

User Review on G2:

SARAL Vs. Tagger Media:

Choose Tagger (now part of Sprout Social) if you’re a larger brand or agency needing advanced influencer discovery, social media management, and in-depth analytics to run complex campaigns across channels. Choose SARAL if you’re a smaller team or brand looking for a simpler, more affordable platform to manage influencer collaborations with ease—ideal for running seeding and ambassador programs without the heavy setup or high cost.

Getting authentic, high-converting UGC from influencers—without the high price tag is highly possible with the right tactics. Check out this FREE guide to learn proven strategies for sourcing cost-effective but authentic influencer content that feels real and drives tangible results.

6. Aspire

Who Should Use This?

Large-sized eCommerce brands and influencer marketing agencies that work with large-sized brands.

Pricing:

No public pricing or monthly plans are available. All prices will be provided upon request after a demo.

Free Trial? No.

Features of Aspire:

1. Influencer Discovery.
2. Check audience demographics.
3. Creator Marketplace.
4. UGC & Campaign Management.
5. Influencer Payments.
6. Reporting & Dashboards.
7. Affiliate Tracking
8. Social Listening.
9. Campaign Analytics.
10. Data Import & Export Tools.

Pros:

1. User interface is easier to use.
2. Lets you run 15-20 different campaigns at the same time.
3. Helpful for brands looking for bloggers.
4. Pinterest search is available for brands looking for Pinterest creators.

Cons:

1. Aspire’s influencer marketplace is outdated and offers limited discovery features.
2. It’s expensive and requires long-term contracts with hidden fees.
3. Aspire lacks key automation features and flexible integrations for scaling campaigns.
4. Users report slow customer support, frequent bugs, and occasional data loss.
5. Creators must set up their own dashboards, making the experience less user-friendly.

User Review on G2:

SARAL Vs. Aspire:

Choose AspireIQ if you’re a data-driven brand that needs in-depth analytics, a robust influencer database, and advanced filters to guide decision-making. It’s ideal for teams that want to dig deep into metrics and prioritize discovery through comprehensive data. Choose SARAL if you value simplicity, ease of use, and building direct relationships with creators. It’s especially strong for seeding and ambassador programs, with no marketplace restrictions—perfect for brands that want to focus on creators, not the tool.

7. Insense

Who Should Use This?

Small-to-medium Sized DTC Brands and Influencer Marketing Agencies looking to get started with creators and influencers.

Pricing:

They have two pricing plans:

1. Self-Service plans range from $500/mo to $1500/mo.
2. Managed plans range from $2800/mo to $4200/mo.

Free Trial? Yes.

Features of Insense:

1. Influencer Marketplace.
2. Check Audience Demographics.
3. UGC & Campaign Management.
4. Influencer Payments.
5. Reporting & Dashboards.
6. Campaign Analytics.
7. Campaign Customisation.
8. UGC Rights Management.

Pros:

1. Offers deep insights & data about creators.
2. Offers a wide variety of creators to choose from for diverse campaigns.
3. Provides strong tools for managing user-generated content efficiently.
4. Helps you run paid ads directly with social media creators.
5. Helps you run & manage Amazon affiliate programs.

Cons:

1. Insense offers poor customer support, leaving users without assistance when issues arise.
2. The platform provides poor-quality creators working with multiple brands, resulting in non-exclusive creators.
3. Insense does not honor cancellation requests and has a strict no-refund policy.
4. Lack of automated outreach means more manual work messaging creators.
5. Limited influencer discovery confines users to a preset marketplace, restricting reach.

User Review on G2:

SARAL Vs. Insense:

Choose Insense if you need a marketplace for quick creator hires and instant UGC, prioritizing speed over long-term relationships. Choose SARAL if you value building direct relationships with creators, accessing a global pool, and benefiting from transparent pricing and versatile influencer strategies like seeding, ambassador programs, and UGC creation.

8. Traackr

Who Should Use This?

Large Enterprise Brands, Brands Focused on Influencer Spend Compliance, Agencies Managing Enterprise Clients, and Data-Driven Marketing Teams.

Pricing:

Growth Plan - $25K/year, Standard Plan - $32K/year, Plus Plan - $55K/year.

Free Trial? No.

Key Features:

1. Influencer Discovery & Vetting
2. Influencer Relationship Management
3. Campaign Management
4. UGC Tracking & Management
5. Heavy Data Analytics
6. Compliance
7. Social Listening
8. Competitive Intelligence

Pros:

1. Ideal for brands requiring heavy data-analytics for their campaigns.
2. Allows you to track & analyse your competitor's campaigns to notice gaps in the market.
3. Allows you to quantitatively understand the alignment between brand & influencer audience.
4. Customer support is quick to answer your queries.

Cons:

1. The platform is difficult to use and has a steep learning curve.
2. Slow loading times negatively impact user experience and productivity.
3. Data inaccuracies make it hard to trust performance insights and results.
4. Super-expensive and requires annual contracts to get started.

User Review on G2:

SARAL Vs. Traackr:

Choose Traackr if you're an enterprise brand running high-scale influencer campaigns with very large budgets, and needing a robust platform for global influencer discovery and management. Choose SARAL if you're looking for a flexible platform that works for brands of all sizes and budgets, offering a comprehensive solution for influencer marketing without the high costs.

9. Shopify Collabs

Who Should Use This?

Small-to-medium-sized eCommerce businesses, exclusively Shopify merchants new to influencer and affiliate marketing.

Pricing:

Shopify Collabs is free for both merchants and creators to use. The only cost is a 2.9% fee on automated payments for sales driven through creator collaborations.

Free Trial? Yes.

Key Features:

1. Creator Marketplace.
2. Creator Management.
3. Creator Performance Tracking.
4. Affiliate Payments.

Pros:

1. Provides easier access to a wide range of influencers.
2. Offers simple and intuitive management tools.
3. Enables automated payments and performance tracking.
4. A great option for new Shopify merchants looking to launch influencer programs quickly.

Cons:

1. Restricted Marketplace Network
2. Not Suitable for Long-Term Influencer Seeding/Ambassador Programs
3. Bulk Email Outreach Isn’t Possible
4. Limited Features
5. Unresponsive Customer Support

User Review on G2:

SARAL Vs. Shopify Collabs:

Choose Shopify Collabs if you're a Shopify store owner seeking a fast, streamlined solution for generating user-generated content for social media and ads. Choose SARAL if you're looking to build long-term influencer relationships, automate your influencer marketing tasks, and tap into a large creator database to scale your efforts over time.

10. Influencity

Who Should Use This?

Small-to-Medium sized eCommerce and DTC Brands.

Pricing:

Monthly plans range from $398 - $998, while the enterprise pricing plan will be provided upon request after a demo.

Free Trial? Yes.

Key Features:

1. Influencer Discovery
2. UGC & Campaign Management.
3. Influencer Compensation.
4. Reporting & Dashboards.
5. Campaign Analytics.
6. Data Import & Export Tools.
7. Ecommerce Integrations.

Pros:

1. Tool's user interface is intuitive and easy to use.
2. Advanced filtering by demographics, interests, engagement, keywords, platform, and location.
3. Customer Support is readily available and responsive.
4. Provides detailed data about creators.

Cons:

1. Influencer credits system can be problematic.
2. Search functionality is not always reliable.
3. Social listening features are very limited.
4. Discount code tracking has issues.

User Review on G2:

SARAL Vs. Influencity:

Choose Influencity if you need detailed analytics, in-depth influencer KPIs, and advanced campaign forecasting to manage your influencer marketing in a more granular way. Choose SARAL if you're looking for a fast, user-friendly platform that automates outreach, manages affiliate and seeding programs, and drives results with minimal complexity.

Reasons Why People Still Choose SARAL:

1. Find the Right Influencers: You can find creators across TikTok, YouTube, and Instagram with ease. SARAL’s influencer search engine provides key insights on their audience, engagement, and contact details, helping you find the perfect fit for your brand.
2. Simplify Outreach: Automatically send personalized outreach email campaigns to multiple influencers with our email drip feature and AI-powered inbox, saving time while maintaining a personal touch.
3. Manage Your Influencer Relationships: Keep track of affiliates, brand ambassadors, and influencers in one simple system, fostering strong, long-term relationships.
4. Boost Your Sales: Create custom links, discount codes, and tracking links to measure the direct impact each influencer has on your sales.
5. Track Influencer Content: SARAL automatically tracks user-generated content (UGC) created by influencers about your brand, ensuring you never miss a post or interaction.
6. Seamless Integration with Your Store: Connect your Shopify, WooCommerce, Klaviyo, and PayPal accounts for a more streamlined influencer program.
7. Automate Routine Tasks: Let SARAL handle tasks like product shipping, influencer follow-ups, post tracking, and performance checks automatically.

Get Started with SARAL

We believe that we are the #1 platform when it comes to influencer management and influencer marketing. Heart & Soil, a meat-based supplement company, built brand awareness and saved hours on influencer discovery with SARAL. Read their full story here. Many other brands like Brez, Branch Furniture, and Blendjet are using SARAL to build and manage their ambassador programs without spending thousands on toxic annual contracts or paying for super-expensive tools that are clunky and difficult to use.