Top 12 Modash Alternatives in 2025: Pricing & Feature Comparison

Brands use specialized tools to scale their influencer marketing efforts efficiently, avoiding the hassle of manual work. One such platform is Modash, known for its influencer discovery and analytics capabilities. It helps brands and agencies find creators, track performance, and analyze audience demographics to ensure partnerships drive real results.

While Modash is a popular choice for discovering influencers and verifying audience authenticity, some brands seek alternatives that better fit their needs. Let’s explore the top 10 Modash alternatives and why brands look beyond it.

Drawbacks and Limitations of Modash:

1. Lacking Features: Missing essential functionalities that users expect, limiting its overall usefulness.
2. Complex to Use: The platform has a steep learning curve, requiring extra time and effort to navigate efficiently.
3. Unusual Credit Limitations: Restricts how many influencer profiles users can review rather than how many they can save, creating unnecessary frustration.
4. Low Email Sending Limits: Severely limits the number of outreach emails users can send, reducing the effectiveness of influencer outreach campaigns.

Modash Alternatives: All Tools at a Glance

1. SARAL

Who Should Use This?

Great for ecommerce and DTC brands of all sizes, as well as influencer marketing agencies.Built with influencer managers, CMOs, and founders in mind — anyone can use it to run and grow ambassador programs.

Pricing:

SARAL offers flexible annual pricing to support you at every stage of your influencer marketing journey:

• Starter – $12K/year: Great for brands just getting started with influencer marketing.
• Business – $15K/year: Ideal for growing teams looking to scale their existing influencer programs.
• Professional – $25K/year: Built for large brands running high-volume campaigns and ambassador programs.

Check out each plan in detail here.

Free Trial?

Yes, a free trial is available for you to explore SARAL's features once a call is complete. Try it out for yourself here.

Key Features:

1. Find Influencers: Find creators on TikTok, YouTube, and Instagram with in-depth audience insights and contact details.
2. Streamline Outreach: Automate personalized email campaigns using drip sequences and an AI-powered inbox.
3. Influencer Management: Organize and manage all creators—affiliates, ambassadors, and influencers—in one intuitive CRM.
4. Track Sales: Use affiliate links, discount codes, and UTM parameters to measure each creator’s impact on revenue.
5. Track UGC: Automatically detect and log influencer UGC using built-in social listening tools.
6. Ecommerce Integrations: Seamlessly integrate with Shopify, WooCommerce, Klaviyo, and PayPal.
7. Built-in Automations: Save time on repetitive tasks like product shipping, follow-ups, and content tracking.

Customer Case Studies:

1. Learn how Heart & Soil built brand awareness with influencers and saved hours on influencer discovery.
2. Learn how Nooma built a diverse influencer portfolio and streamlined influencer management with SARAL.
3. Learn how Augmentum turned influencer seeding into growth engine for their clients with SARAL.

Pros:

1. Intuitive interface designed specifically for seeding and ambassador programs.
2. Built-in CRM makes managing influencer relationships easy and organized.
3. Hands-on onboarding and monthly performance reviews with the success team.
4. Saves time with smart automations for repetitive tasks.
5. 24/7 customer support is always available when you need help.
6. No platform fees or cuts taken from your affiliate commissions.
7. Powerful influencer search engine with access to over 100 million creators.
8. Flexible contracts and pricing that scale with your eCommerce brand.

Cons:

1. Not a creator marketplace and doesn't rely on a pre-set influencer database.
2. Not ideal for brands running passive affiliate programs.
3. Lacks features for influencer whitelisting and boosting content as ads.
4. Doesn’t support tracking conversions from creator-run ads.

User Reviews on G2:

Modash Vs. SARAL:

Choose Modash if you need data-heavy influencer discovery through hashtags, bios, and brand mentions. But if you want a more intuitive, relationship-focused approach, SARAL is the better choice. SARAL lets you search by category and topics, offers a clean, easy-to-use CRM, and emphasizes long-term influencer partnerships. It scales with your brand and provides an all-in-one solution for discovery, outreach, relationship management, and performance tracking, going beyond just data analysis.

2. GRIN

Who Should Use This?

This platform is best suited for growing eCommerce brands with established teams (10+ members) and marketing budgets exceeding $1 million. It's built to support brands that are ready to scale their influencer marketing efforts efficiently.

Pricing:

$25K - $40K per year. Custom plans are provided upon request only after a demo.

Free Trial? No.

Key Features:

1. Recruit relevant influencers and segment them based on audience insights and performance scores.
2. Collaborate seamlessly with creators across campaigns to streamline communication and execution.
3. Manage all user-generated content (UGC) in one place to stay on top of what creators are sharing.
4. Handle influencer compensation smoothly with built-in tools for payments and incentives.
5. Access real-time dashboards and reports to measure campaign performance and ROI.
6. Dive into detailed analytics to understand what’s working and what’s not.
7. Easily import and export data to integrate with your internal workflows and systems.

Pros:

1. Simplifies influencer tracking and relationship management.
2. Keeps campaigns and creator data well-organized.
3. Streamlines campaign setup and execution.
4. Provides comprehensive analytics of campaigns
5. Responsive and helpful customer support when you need it.

Cons:

1. Contracts can feel restrictive, with no clear exit options.
2. Onboarding is lengthy, requiring significant time to train your team.
3. Customer support could be more responsive and helpful.
4. The software is clunky and not as user-friendly as expected.
5. Hidden fees and upselling may make it feel like you're paying more than expected.
6. Lack of Instagram search functionality is a downside for social media-heavy campaigns.

User Review on G2:

Modash vs. GRIN:

Choose Modash if you want direct influencer communication, an integrated payment system, and comprehensive analytics. However, it has a steep learning curve and customer service issues. Grin is a better choice if you need strong campaign management, e-commerce integrations, and reliable customer support. But keep in mind its high costs, long-term contracts, and an ineffective payment process.

3. CreatorIQ

Who Should Use This?

This platform is best for global eCommerce brands and enterprise-level businesses with significant influencer marketing budgets.

Pricing:

While specific pricing details are not publicly disclosed, reports suggest that plans typically start at approximately $2,350 per month with an annual commitment, totaling around $28,200 per year. Other sources indicate that pricing may begin at $36,000 per year, depending on the selected features and services.

Free Trial? No.

Key Features:

1. Access to a database of 20M creators.
2. Influencer recruitment, audience analysis, scoring, and segmentation.
3. Tools for influencer collaboration and campaign management.
4. Influencer whitelisting for more control over brand partnerships.
5. Streamlined influencer compensation management.
6. Detailed reporting and dashboard functionality.
7. Social commerce integration for smoother eCommerce connections.
8. Integrations with major social platform APIs.
9. Robust data analytics for performance tracking.
10. Tools for easy data import and export.

Pros:

1. The influencer management tools makes it easy to stay organized.
2. Campaign management is smooth, so you can keep track of everything in one place.
3. You get access to detailed insights, helping you make informed decisions.
4. Customer support is available and responsive, always ready to help when you need it.

Cons:

1. The platform is complex and can be difficult to navigate, especially for new users.
2. The interface feels clunky and isn’t the most intuitive to work with.
3. Annual contracts are quite pricey, which may not suit all budgets.
4. Some creator data can be inaccurate, leading to unreliable insights.
5. Certain analytics are missing or outdated for some creators, which can limit your tracking options.

User Review on G2:

Modash Vs. CreatorIQ:

Choose Modash for advanced influencer discovery, seamless collaboration, and customizable reporting at a lower cost. It offers flexible pricing and an intuitive platform. But, if you are an enterprise running a high-volume influencer campaign, then CreatorIQ is a good fit as it caters more to enterprises with complex workflows and deep integrations.

4. Upfluence

Who Should Use This?

Medium to large businesses, especially e-commerce brands, marketing agencies, and enterprises that run high-volume influencer campaigns.

Pricing:

Basic Packages: Some reports indicate that the platform can start as low as $478/month for smaller-scale businesses or more limited feature sets.

Enterprise Packages: For larger businesses or those needing more advanced features, the pricing can go up to $2,000/month or more.

Free Trial? No.

Key Features:

1. Access to a vast database of creators and bloggers to find the right fit for your campaigns.
2. Advanced tools for influencer recruitment, scoring, and segmentation to target the right audience.
3. Streamlined influencer collaboration for smooth partnerships and campaigns.
4. Tools to manage UGC (user-generated content) and ensure it’s aligned with your campaign goals.
5. Influencer whitelisting for managing approved influencers and tracking their performance.
6. Built-in tools to handle influencer compensation and payment processes.
7. Detailed reporting and dashboards to keep track of your campaign's performance.
8. Powerful campaign analytics to assess the success of influencer partnerships.
9. Seamless data import and export tools to integrate and share data across your platforms.

Pros:

1. The platform simplifies campaign management, making it easier to plan and execute influencer campaigns.
2. It’s really user-friendly, so you can jump in and get things done without a steep learning curve.
3. Managing influencers is a breeze, thanks to a built-in system that keeps everything organized.
4. Ideal for businesses looking to partner up with bloggers.
5. The platform easily integrates with your existing tools, saving time and effort during setup.

Cons:

1. The platform has limited capabilities when it comes to audience analysis.
2. Customer support can be slow and unhelpful at times.
3. Some creator data is inaccurate, which can affect campaign outcomes.
4. You're locked into contracts even if you're not happy with the service.
5. Pricing isn’t transparent, which can lead to confusion or unexpected costs.

User Review on G2:

Modash vs. Upfluence:

Choose Modash for flexible monthly plans and a massive database of over 250 million influencers, compared to Upfluence’s 4 million. If you want influencers on Pinterest, Twitch, and bloggers, then Upfluence is a better choice. However, Upfluence requires yearly commitments with no free trial.

5. Later

Who Should Use This?

Global/Enterprise Brands running high-volume social media & influencer integrated campaigns.

Pricing:

No set prices. Custom pricing plans will be provided upon request after a demo.

Free Trial? No.

Key Features:

1. Find and recruit influencers based on audience analysis, scoring, and segmentation.
2. Collaborate with influencers effectively to boost brand engagement.
3. Manage user-generated content (UGC) and run impactful campaigns.
4. Utilize a customer loyalty engine to enhance retention and engagement.
5. Handle influencer compensation with ease and precision.
6. Track performance with detailed reporting and dashboards.
7. Analyze campaign results with in-depth campaign analytics.
8. Import and export data effortlessly for smooth integration.
9. Social media management tools for media monitoring & scheduling.
10. Integrate with social commerce to enhance e-commerce performance.

Pros:

1. The platform is easy to use, even for teams with minimal experience.
2. Efficient influencer management tools help keep everything organized.
3. Campaign management features streamline the entire process.
4. Communication tools help foster strong relationships with influencers.
5. Responsive customer support is available to assist whenever needed.
6. Brings social media & influencer management under one tool.

Cons:

1. The creator database is limited, which may hinder finding the right influencers.
2. Technical issues can arise, impacting the platform's overall performance.
3. Social media management may be overkill for brand looking for influencer marketing only.
4. The platform can be technically complex and difficult to navigate.
5. The user interface is not intuitive and can be challenging to use.

User Review on G2:

Modash vs. Later:

Choose Later if you need a blend of influencer marketing, social media scheduling, and content planning, especially with strong TikTok capabilities. However, if your priority is advanced influencer discovery, in-depth audience insights, and scalable influencer outreach, Modash is the better option.

Getting authentic, high-converting UGC from influencers—without the high price tag is highly possible with the right tactics. Check out this FREE guide to learn proven strategies for sourcing cost-effective but authentic influencer content that feels real and drives tangible results.

6. Meltwater

Who should use this?

Ideal for large eCommerce brands looking to run and manage social media + influencer integrated campaigns under one tool.

Pricing:

There are three plans: Essentials, Suite, and Enterprise. All of which will be provided upon request after a demo call.

Free trial? No.

Key features:

1. Easily identify the right influencers based on a variety of metrics and data points.
2. Generate personalized reports tailored to your specific campaign needs.
3. Access comprehensive dashboards for a visual overview of your influencer marketing performance.
4. Target influencers based on specific keywords relevant to your brand or campaign.
5. Set up custom feeds and alerts to stay informed on influencer activities or relevant trends.
6. Measure the effectiveness of your influencer partnerships across social platforms.
7. Create detailed reports to track campaign performance and ROI.
8. Analyze the sentiment behind social media mentions and influencer content.
9. Gain insights into which media channels influencers are covering.
10. Track influencer activity and audience engagement across various geographic locations.

Pros:

1. Easily discover influencers across multiple social platforms with targeted search filters.
2. Get detailed, comprehensive analytics to measure the performance and impact of your influencer campaigns.
3. Access powerful reporting tools that make tracking and analyzing data straightforward and actionable.
4. Dive into in-depth influencer data to ensure you're partnering with the right creators for your brand.
5. Brands can manage both social media & influencer campaigns under one tool.

Cons:

1. The platform can be quite complex, making it challenging for new users to navigate.
2. Users may experience issues with social media reauthentication, causing interruptions in campaign management.
3. Technical glitches can hinder performance and create frustration.
4. Manually searching for micro-influencers can be time-consuming and inefficient.

User Review on G2:

Modash Vs. Meltwater:

Choose Modash if you need an affordable, month-to-month influencer marketing solution with a strong focus on content and UGC collection. However, if you require advanced CRM features and more robust relationship management with social media tools, Meltwater is better option. The decision depends on whether your focus is influencer partnerships or broader social media intelligence.

7. Aspire

Who Should Use This?

Large-sized eCommerce brands and influencer marketing agencies that work with large-sized brands.

Pricing:

No public pricing or monthly plans are available. All prices will be provided upon request after a demo.

Free Trial? No.

Key Features:

1. Effortlessly recruit influencers with tools for audience analysis, scoring, and segmentation to find the perfect match.
2. Collaborate seamlessly with influencers to create impactful campaigns that drive engagement.
3. Manage UGC and track campaign performance all in one place.
4. Simplify influencer compensation with automated tools and transparent payment tracking.
5. Get real-time reporting and dashboards to monitor your campaigns' success.
6. Track key metrics with powerful campaign analytics that help optimize strategies.
7. Easily import and export data to integrate with other tools and platforms.

Pros:

1. Discover influencers quickly with a robust search engine and easy-to-use filters.
2. The platform is intuitive, making it simple to navigate and manage campaigns.
3. Responsive customer support is always available to assist you with any issues.
4. The user interface is clean and well-organized, providing a smooth experience.

Cons:

1. Managing influencers is easy, but some users face issues with the search functionality.
2. The setup process can take a few weeks, which may delay your campaign launch.
3. Some creators may experience challenges with the platform or data accuracy.
4. Training your team to fully utilize the platform can take longer than expected.

User Review on G2:

Modash Vs. Aspire:

Choose Aspire if you want a full-service agency alongside influencer marketing software, with strong workflow automation and an easy-to-use interface. However, if you prefer a data-driven platform with advanced influencer discovery and a flexible, software-only approach, Modash is the better fit.

8. Captiv8

Who should use this?

Large-sized eCommerce brands and marketing agencies with larger marketing budgets running high-volume influencer campaigns.

Pricing:

Reports have said that basic plans start from $2000/month with a commitment period of 6 months. Custom pricing plans will be provided after a demo call.

Free Trial? No.

Key Features:

1. Effortlessly recruit influencers and analyze their audiences with detailed scoring and segmentation.
2. Collaborate seamlessly with influencers to create impactful campaigns.
3. Manage UGC and campaign performance with ease, ensuring a smooth workflow.
4. Streamline influencer compensation with automated systems for quick and accurate payouts.
5. Access comprehensive reporting and dashboards to track key performance metrics.
6. Utilize influencer whitelisting to enhance your campaign reach and control.
7. Gain insights from detailed campaign analytics to optimize strategies.
8. Import and export data seamlessly to integrate with your existing systems.
9. Connect directly with your eCommerce platforms to track campaign sales and performance.
10. Benefit from built-in social commerce features to elevate your brand’s online presence.

Pros:

1. You can track hashtags and locations for more accurate influencer discovery.
2. Hourly post analysis helps you identify the best times to post for maximum engagement.
3. AI automatically tags and categorizes influencers, ensuring more precise results.
4. Manage your campaigns efficiently with robust campaign management tools.

Cons:

1. Limited onboarding process can make it take longer to get up to speed.
2. New features often launch with minimal guidance, leaving users to figure things out on their own.
3. Some data inaccuracies can affect the reliability of insights.
4. Technical issues may arise, causing frustration and delays.

User Review on G2:

Modash vs. Captiv8:

Choose Captiv8 for AI-driven discovery, in-depth analytics, and revenue tracking, ideal for scaling influencer campaigns. Modash is better for B2C brands needing a large influencer database, precise filters, and personalized outreach on Instagram, YouTube, and TikTok.

9. Traackr

Who Should Use This?

Large Enterprise Brands, Brands Focused on Influencer Spend Compliance, Agencies Managing Enterprise Clients, and Data-Driven Marketing Teams.

Pricing:

Growth Plan - $25K/year, Standard Plan - $32K/year, Plus Plan - $55K/year.

Free Trial? No.

Key Features:

1. Easily recruit influencers and segment audiences with powerful analysis and scoring tools.
2. Collaborate seamlessly with influencers to execute campaigns effectively.
3. Manage UGC and campaigns in one place, keeping track of all content in real time.
4. Use influencer whitelisting to control which influencers promote your brand.
5. Simplify influencer compensation with integrated tools to handle payments.
6. Get detailed insights into your campaigns with reporting and dashboards.
7. Utilize social commerce features for easy integration with platforms like Instagram and drive sales.
8. Leverage data analytics for deeper insights into influencer performance and campaign outcomes.
9. Import and export data with ease, making it simple to sync with other platforms.

Pros:

1. Comes with data-analytics heavy features for data-driven brands.
2. Manage influencer relationships seamlessly with intuitive tools.
3. Keep track of your campaigns with simple yet effective campaign management features.
4. Access detailed influencer data to make informed decisions and improve strategies.
5. Track key metrics with ease to measure campaign success and ROI.

Cons:

1. The platform experiences slow loading times, which can be frustrating.
2. Influencer data may be inaccurate at times, affecting decision-making.
3. Automated influencer outreach is not available, requiring more manual effort.
4. The search functionality can be limiting and doesn’t always yield the best results.
5. The user interface feels clunky and can be difficult to navigate.

User Review on G2:

Modash vs. Traackr:

Choose Traackr for multi-platform analytics, brand safety, and gifting campaigns, but it requires a yearly commitment. Modash, with its larger database and flexible monthly plans, is a better fit for brands focused on finding and managing influencers on Instagram, YouTube, and TikTok.

10. Shopify Collabs(formerly Dovetale)

Who Should Use This?

Small-to-medium-sized eCommerce businesses, exclusively Shopify merchants new to influencer and affiliate marketing.

Pricing:

Shopify Collabs is free for both merchants and creators to use. The only cost is a 2.9% fee on automated payments for sales driven through creator collaborations.

Free Trial? Yes.

Key Features:

1. Access to a creator marketplace for discovering and recruiting influencers.
2. Tools to manage and build strong relationships with creators.
3. Performance tracking features to monitor creator engagement and effectiveness.
4. Automated affiliate payments to streamline compensation processes.

Pros:

1. Provides easy access to a wide range of influencers.
2. Simple management tools for organizing influencer campaigns.
3. Automates payment and tracking, saving time and effort.
4. Excellent for new Shopify brands looking to get started with influencer marketing.

Cons:

1. The marketplace network is restricted, limiting influencer options.
2. Not ideal for long-term influencer seeding or ambassador programs.
3. Bulk email outreach is not supported, making large-scale campaigns harder to execute.
4. Limited features compared to other platforms.
5. Customer support can be unresponsive at times.

User Review on G2:

Shopify Collabs vs. Modash:

Choose Shopify Collabs if you run a Shopify store and need a simple tool to start with influencer collaborations and product gifting. However, its search capabilities are limited. Modash is a better fit for brands needing advanced influencer discovery and campaign management beyond the Shopify ecosystem.

11. Influencity

Who Should Use This?

Small-to-Medium sized eCommerce and DTC Brands looking to get started with influencer marketing.

Pricing:

Monthly plans range from $398 - $998, while the enterprise pricing plan will be provided upon request after a demo.

Free Trial? Yes.

Key Features:

1. Easily recruit influencers by analyzing their audience demographics and segmenting based on campaign needs.
2. Assess influencer potential with audience scoring and segmentation tools for more accurate targeting.
3. Collaborate effortlessly with influencers, ensuring smooth project management and relationship-building.
4. Manage user-generated content (UGC) and track campaign performance to keep everything on track.
5. Simplify influencer compensation with tools designed for streamlined payment and reward management.
6. Gain valuable insights with detailed reporting and customizable dashboards to track campaign results.
7. Analyze campaign effectiveness and influencer performance to fine-tune future strategies.
8. Import and export data seamlessly, making integration with other platforms easy and efficient.
9. Leverage social commerce to maximize your influencer partnerships on social media platforms.
10. Integrate with eCommerce platforms like Shopify and WooCommerce for a smoother influencer program experience.

Pros:

1. Effortlessly manage influencers and maintain organized relationships through a user-friendly interface.
2. The platform is easy to use, allowing for quick setup and smooth operation.
3. Advanced filtering features help you narrow down the best influencers for your campaigns.
4. Customer support is responsive and helpful, ensuring that any issues are addressed quickly.
5. Access detailed influencer data to make informed decisions and improve campaign results.

Cons:

1. There are issues with influencer credits, which can complicate the payment process.
2. The search functionality can be unreliable and may not always yield the best results.
3. The social listening feature is quite limited, missing some key tracking capabilities.
4. Discount code tracking often faces inaccuracies, making it hard to track campaign performance.
5. The platform can be complex to navigate, requiring a steep learning curve.

User Review on G2:

Modash vs. Influencity:

Choose Influencity if you need a streamlined, data-driven approach to influencer search and analytics. However, Modash is a better fit for brands looking for a broader feature set, including advanced discovery, campaign management, and influencer relationship tools.

12. Hypeauditor

Who should use this?

Small and Medium-sized brands with smaller influencer marketing budgets.

Pricing:

Basic plans start from $399/month. Custom plans will be provided upon request after a demo call.

Free Trial? Yes.

1. Easily recruit influencers and analyze their audience with detailed segmentation tools.
2. Collaborate effectively with influencers and manage multiple campaigns effortlessly.
3. Track UGC and manage your campaigns all in one place with ease.
4. Handle influencer compensation efficiently with integrated payment tools.
5. Access detailed reports and customizable dashboards for comprehensive campaign insights.
6. Simplify influencer content approval with whitelisting features.
7. Monitor campaign success in real-time with in-depth analytics.
8. Import and export your data seamlessly to stay organized.
9. Integrate your ecommerce platform for streamlined influencer program management.

Pros:

1. Access to a vast database of over 50 million influencer accounts for diverse campaign opportunities.
2. Detect fake followers and ensure the authenticity of your influencers.
3. Gain smart, data-driven insights into influencer performance to make informed decisions.
4. Perform in-depth audience analysis to ensure the right fit for your brand's target market.

Cons:

1. Data inaccuracy can affect campaign decision-making and influencer selection.
2. Lacks some helpful features that could enhance the overall user experience.
3. No Facebook data integration limits cross-platform campaign tracking.
4. Creator issues, such as inaccurate profiles or performance tracking, may arise.
5. Technical issues can disrupt the smooth operation of influencer marketing efforts.

User Review on G2:

Modash vs. Hypeauditor:

Choose Modash if you need access to a larger influencer database, seamless invoice management, and the ability to analyze creator performance without authentication. On the other hand, HypeAuditor is a better fit if you require built-in Zapier integration, brand mention-based influencer search, and agency support for managing campaigns.

Which Platform To Choose?

Ultimately, the best Modash alternative depends on your specific needs, whether it’s advanced analytics, influencer relationship management, or seamless e-commerce integration. Platforms like Traackr and Captiv8 cater to data-driven brands, while Aspire and Influencity offer streamlined influencer discovery. If flexibility, ease of use, and powerful search tools are your top priorities, there’s another option that might be an even better fit for you.

You can use SARAL, which has one of the largest influencer search engines(100M+), bulk outreach automation tools, influencer management features, social listening, and advanced reporting & analytics tools, making it an excellent choice to launch and scale your influencer marketing efforts at a brand-friendly pricing.

Book a demo call to see if SARAL is a fit.