We Built an AI That Actually Understands Influencer Marketing (And It's About Time)

The Reality Most E-com Marketing Teams Are Living

It's Wednesday afternoon. You've got 23 influencer responses waiting in your inbox, three promising conversations that have gone cold, and you're about to craft your 47th "personalized" outreach message this week.

Your campaign strategy document is sitting untouched on your desktop because you've spent the entire day responding to "What's your budget?" and "Can you ship to Canada?"

Meanwhile, your competitor just announced a killer campaign with influencers you wish you'd found first.

But here's the thing… you probably did find them first. You just didn't have the bandwidth to move fast enough.

Why isn't your influencer program working?

After talking to hundreds of marketing teams, we keep hearing the same three frustrations.

1. Discovery takes forever. You're manually scrolling through endless creator profiles hoping to find the right fit.
2. Outreach is a time sink. Crafting messages that feel personal but actually convert requires serious thought and research.
3. The back-and-forth is exhausting. The average successful influencer partnership requires ~30 email exchanges before you get to "yes."

We saw this happening over and over again. Smart marketing teams with great ideas, stuck in operational mode, and no time to focus on the strategic work that actually drives results.

So we decided to fix it.

Introducing SIA - Your New  Expert Influencer Assistant

Think of her as hiring an expert influencer manager who handles the operational heavy lifting so you can focus on what actually grows your brand.

Why We Built SIA (It Wasn't to Jump on the AI Bandwagon)

We didn't build SIA because AI is trendy. We built it because the math was simple: our customers were drowning in busywork when they should be building relationships and crafting killer campaigns.

What SIA Actually Does for Your Day-to-Day

Let’s talk business. What can SIA handle for you?

She Finds Influencers You'd Want to Work With

• Instead of scrolling through endless influencer profiles, SIA analyzes your best-performing partnerships and finds similar influencers.
• She looks at niche, audience demographics, and content style to surface influencers who match your sweet spot.
• It's like having a talent scout who knows exactly what works for your brand.

She Writes Your Influencer Emails (But Better)

• SIA reads your entire email history and learns your brand voice.
• When an influencer asks about pricing or shipping details, she drafts responses that sound like you wrote them.
• You can tell her to be more casual, more professional, or more direct; she adapts.
• She understands context from the entire conversation thread, so her replies make sense.

She Handles the Shipping Headache

• Remember copying and pasting addresses from emails? SIA automatically detects shipping information from your conversations and pre-fills everything.
• One keyboard shortcut and your products are on their way. No more switching between tabs or dealing with typos in addresses.

She Never Forgets to Follow Up

• Those promising conversations that go quiet? SIA keeps track and automatically drafts follow-ups that feel natural, not pushy.
• She knows when someone last engaged and writes the right tone to re-engage without being annoying. Most of the time, you won't even need to edit what she writes.

She Makes Every Influencer Outreach Feel Personal

• Instead of generic "Hey, love your content" messages, SIA analyzes each influencer’s recent posts, bio, and highlights to write personalized opening lines.
• She can handle hundreds of influencers at once, but each message feels crafted specifically for that person.

What It Means To Have SIA In Your Team

You're finally free to do the work you signed up for: thinking strategically about campaign goals, crafting creative briefs that inspire compelling content, and building deeper relationships with your top performers.

AI Cannot Replace Influencer Marketers

At SARAL, our mission is helping brands build and scale influencer campaigns smartly.

SIA represents a major step toward that vision. Every feature we develop focuses on one thing: helping you make better use of your time so you can do more with less.

We're not trying to replace influencer marketers. We're giving you superpowers to do the work you actually love.

Ready to Get Your Time Back?

Current SARAL users: SIA is live in your dashboard right now. Start delegating those repetitive tasks and reclaim your time for strategic work.

Ready to experience AI influencer marketing? Book a demo and see how SIA can improve your team's productivity and campaign results.

The chaos of manual influencer management doesn't have to be your reality anymore.