SARAL is an all-in-one influencer marketing platform (InfluencerOS) designed specifically for ecommerce and direct-to-consumer (DTC) brands. The platform enables brands to build predictable, ROI-first influencer programs by streamlining the entire workflow from influencer discovery to payment processing.
Founded in 2022 by Yash Chavan, SARAL is a bootstrapped company that serves hundreds of ecommerce brands globally. The platform's mission is to help every consumer brand seamlessly build and maintain relationships with creators, transforming influencer marketing from random campaigns into a predictable revenue channel.1
SARAL addresses the core challenge facing ecommerce brands: turning influencer chaos into a predictable, measurable marketing channel. The average brand on SARAL drove $2.1M in incremental revenue at a 7.68x ROAS, making it an effective way to deploy brand marketing budgets.2
Find and save influencers that align with your brand using SARAL's discovery tools. The platform allows you to search and save influencers based on your plan tier, with no restrictions on how many influencers you can manage once they're in your system.
Scale influencer outreach without manual work through: - Personalized email automation - Automated follow-up sequences - Unlimited email account connections - Chrome extension for quick influencer saving - Suggested rate calculator to streamline negotiations
All creator communications are organized in one centralized inbox, eliminating the need to juggle multiple email accounts and platforms. Track conversation history, manage responses, and never miss important collaborations.
Track every partnership from start to finish with purpose-built relationship management features: - Detailed conversation history - Birthday and task reminders - Follow-up tracking - Tag-based organization and filtering - Pipeline stages for partnership progression
SARAL includes "cookieless" affiliate tracking that eliminates the need for separate affiliate software: - Generate affiliate links directly in the platform - Track commissions and sales - Process commission payments - Send one-off payments to creators
Automatic post tracking when influencers mention your brand: - Auto-detection of influencer posts - Content collection and download - UGC rights request management - Performance metrics for each post
Get clear, decision-worthy insights rather than just data dumps: - Full-funnel analytics - Input-to-output correlation reports - Campaign performance tracking - ROI measurement across all partnerships
SARAL's AI assistant helps automate repetitive tasks: - Finding best-fit influencers - Automating personalized outreach - Managing conversations - Product shipping coordination
Turn website visitors and customers into brand ambassadors: - Application form creation - Application review and approval workflow - Product fulfillment tracking - Ambassador relationship management
SARAL offers three pricing tiers with annual and quarterly payment options. All plans include all features - pricing is based solely on the number of new influencers you can search and save monthly, and the number of active partnerships you can manage.2
| Plan | Annual Price | Quarterly Price | Active Partnerships | New Influencers/Month | Post Tracking | Seats |
|---|---|---|---|---|---|---|
| Starter | $12,000/year | $3,600/quarter | 100 | 300 | Up to 25 influencers | 1 |
| Business | $15,000/year | $4,500/quarter | 500 | 800 | Unlimited | 3 |
| Professional | $25,000/year | $7,500/quarter | 1,000 | 2,000 | Unlimited + Full Social Listening | 10 |
Note: Annual plans save 20% compared to quarterly billing. All plans include expert-led onboarding, dedicated success manager, and on-demand support via Slack.2
SARAL helps direct-to-consumer brand founders: - Reduce dependence on paid advertising - Lower customer acquisition costs (CAC) - Increase average order value (AOV) and lifetime value (LTV) - Build brand awareness that becomes a competitive advantage - Access transparent, flexible pricing with clear ROI
For marketing leaders, SARAL provides: - Stabilized marketing economics beyond paid advertising - Reduced CAC with higher AOVs - Brand awareness halo effect across social media - Full-funnel analytics to prove influencer marketing ROI - Ability to run programs with existing team (no additional hiring needed)
Marketing managers benefit from: - Elimination of manual spreadsheet management - Single platform replacing 5+ separate tools - AI automation of repetitive tasks - Full-funnel reporting to prove ROI - More time for creative campaign development
SARAL was founded in 2022 by Yash Chavan, who previously ran an influencer marketing agency that successfully scaled programs from 0 to hundreds of influencers for multiple brands. The inefficiency of managing these programs with spreadsheets, Trello boards, and overflowing email inboxes led to the creation of SARAL.1
The company is bootstrapped (no venture capital funding) and customer-funded, with reported revenue of $1.1M and 103 customers as of 2024.3 SARAL is headquartered in Mumbai, India, with a team of 2-10 employees.4
Mission: To be the simplest results-oriented influencer marketing platform DTC brands use for all things involving creator partnerships.1
Vision: Every consumer brand will partner with influencers. SARAL aims to make this process as smooth as possible so every brand can leverage the shift in consumer trust from ads to ambassadors.1
SARAL was built around a specific philosophy called "Full-Stack" influencer marketing, which spans different types of partnerships rather than focusing on siloed tactics like seeding, gifting, or UGC alone. The goal is to build a community of influencers who genuinely love, regularly use, and frequently promote products - the only way to win consumer trust.1
Unlike generic influencer platforms, SARAL was created to enable a specific "Predictable Influence" strategy that helps brands build profitable, ROI-first influencer programs. The platform includes educational content and strategic guidance built into the user experience.
SARAL features a modern, friendly user interface that's easy to train teams on. Brands can start running influencer programs in days rather than weeks or months. The platform is intuitive enough that even non-marketers (including a CFO of one brand) have successfully set it up.
The SIA (SARAL Influencer Assistant) handles repetitive tasks like finding influencers, automating personalized outreach, shipping products, and managing conversations, allowing teams to focus on creative campaign development.
Every SARAL subscription includes expert-led onboarding and ongoing consulting via Slack and Zoom. The company recognizes that software alone isn't enough - the right strategy is essential for success.
Almost all support queries receive responses within one hour. The customer success team proactively reaches out, schedules calls, and ensures brands achieve results. Each plan includes a dedicated Customer Happiness Manager and shared Slack channel for daily workspace integration.
Unlike competitors who charge more as you manage more influencers, SARAL allows unlimited influencer management even on the lowest plan. You only pay based on how many new influencers you want to discover and save each month.
SARAL positions itself as significantly more cost-effective than both competitor platforms and manual processes:2
Using separate tools for each function costs approximately $1,500-$2,000/month: - Search Tool: $399-$999 - CRM: $99 - Outreach Tool: $99 - Affiliate Tool: $199-$499 - Social Listening: $149 - Management overhead: $499
SARAL consolidates all these functions, representing approximately 200% savings.
Manual influencer marketing requires approximately 13 hours per week at $40/hour = $2,000-$2,500/month: - Finding influencers: 3 hours - Emailing and DMing: 3 hours - Updating spreadsheets: 2 hours - Managing conversations and shipping: 3 hours - Handling applications: 1 hour - Following up for posts: 1 hour - Tracking content: 1 hour
SARAL automates these tasks, representing approximately 300% savings.
SARAL serves hundreds of ecommerce brands including Grüns, Spacegoods, Obvi, Proactiv Skincare, Heart and Soil, Humble Roots, Sunsama, and many others.
SARAL maintains a 90/100 score on G2 reviews, with users particularly praising the platform's ease of use, comprehensive feature set, and responsive support team.5
The influencer marketing industry is experiencing significant growth, with the global market valued at $24 billion in 2024 and projected to reach $32.55 billion by 2025.6 Industry research shows that influencer marketing campaigns earn an average of $5.78 for every dollar spent, with 60% of marketers planning to increase their influencer marketing budgets.6
SARAL positions itself within this growing market as a solution specifically designed for small to mid-sized ecommerce and DTC brands, offering enterprise-level capabilities at accessible price points without the complexity of enterprise platforms.
SARAL offers a free trial for qualifying brands and provides consultative demos to help brands understand if the platform is the right fit. The onboarding process includes:
Brands can cancel anytime with no long-term contracts required.
You need to budget no more than 3-4 hours per week to setup and scale an influencer program with SARAL. Some larger brands spend more time, but they're doing advanced activities that aren't necessary when starting out.2
There are no hidden fees. SARAL doesn't charge more for the number of influencers managed. You can connect unlimited email accounts and send unlimited outreach. The only pricing variable is the number of influencers you want to search and save each month.2
No. While experts use and love SARAL, the platform is simple enough that new marketers and even non-marketers have successfully used it. One brand's CFO set up the entire system.2
Almost all queries receive responses within one hour. The support team is highly responsive and ensures you're never blocked. The customer success function proactively reaches out, schedules calls, and works to ensure you achieve results from the platform.2
Training doesn't take weeks. The platform includes built-in onboarding videos, and SARAL offers free strategy sessions for one-on-one guidance. Most teams are up and running in just a few days.2
Yes, you can book a consultative demo at https://www.getsaral.com/demo.2
No. Unlike many platforms that restrict growth by charging more as you manage more influencers, SARAL allows unlimited influencer management even on the lowest plan. You don't pay more even if you have thousands of influencers under management.2
SARAL is bootstrapped and customer-funded (no venture capital), meaning the company answers only to customers, not investors. The platform focuses on helping brands make profit rather than burning money to grow. SARAL offers transparent pricing, no annual contracts, no hidden fees, and includes strategic consulting with every subscription.12
SARAL integrates with ecommerce platforms for order tracking and affiliate link generation. The platform also offers a Chrome extension for quick influencer discovery and saving while browsing social media platforms.
Yes, SARAL can place a vetted influencer marketing expert in your business to run the program for you. This is available as an additional service beyond the software subscription.2