CFMO Advisor - Marketing Budget Intelligence by SARAL
Your On-Demand CFMO

You know your ROAS.
But is your marketing budget split right?

Get the actual numbers: channel by channel, tailored to your business. Free - got 2 minutes?

Start with your numbers →
The more context you give, the sharper the read.
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Your context shapes your breakdown
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This is a live preview using a $10M beauty brand at 65% margin. Enter your numbers above and hit Calculate my budget to get your actual breakdown.
Your CFMO's recommended marketing budget
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100 dots. Each one is 1% of your marketing budget. Where they land tells a story.
How most CMOs might allocate
What your CFMO has seen in brands like yours
Your CFMO gave influencer - . Here's the financial case for why.
Globally, brands spent roughly $200B on Facebook ads last year. Influencer marketing drew around $10B - a 20× gap - despite consistently stronger results in discovery-led categories. The reason most brands under-invest isn't ROI. It's that they can't show it to a CFO in a language they trust. That's an infrastructure problem, not a performance problem.
$200B
Spent on Facebook Ads
$10B
Spent on Influencers
20×
The Opportunity Gap
Wait, we got more
On how to prove ROI
to your CFO
Your CFMO just told you where influencer belongs in your budget. This playbook shows you how to prove it's working - in the language your CFO actually cares about. A 3-phase ROI model, a leadership reporting cadence, and the financial metrics that protect your influencer budget when results come under scrutiny.
Built from conversations with operators at Slumberkins, Spacegoods, Charlie Oscar, KnoCommerce and others who've had this fight - and won it.
Get the free playbook →
Is Influencer Marketing Working? - SARAL
Benchmarks drawn from 100+ D2C P&L analysis across 7 categories. Frameworks are grounded in real marketing budgets and operator data. Outputs are directional - not a substitute for your own financial model or advisor.